Darrell William Davis is a Senior Lecturer at the School of Media& Film, UNSW.Emilie Yueh-yu Yeh is Associate Professor, Cinema-TV, Hong Kong Baptist University.

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• Acknowledgments.- Introduction.- East Asian Benchmarks in Policy and Practice.- The New Localism: Alternatives to Blockbuster Benchmarks.- The Power of Small Screens.- Pan-Asian Cinema: Finance, Marketing, Distribution.- Generation: Cultural Commerce and Signature Narratives.- Festivals, Events and Players.- Epilogue: Problems and Prospects for East Asian Screens.- References.- Index.