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Alisa Perren, Gregory Steirer - American Comic Book Industry and Hollywood, Inbunden

Inbunden, Engelska, 2021

American Comic Book Industry and Hollywood

Av Alisa Perren, Gregory Steirer

Del i serien International Screen Industries

1191 kr

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Beskrivning
The American Comic Book Industry and Hollywood traces the evolving relationship between the American comic book industry and Hollywood from the launch of X-Men, Spider-Man, and Smallville in the early 2000s through the ascent of the Marvel Cinematic Universe, the Arrowverse, and the Walking Dead Universe in the 2010s. Perren and Steirer illustrate how the American comic book industry simultaneously has functioned throughout the first two decades of the twenty-first century as a relatively self-contained business characterized by its own organizational structures, business models, managerial discourses, production cultures, and professional identities even as it has remained dependent on Hollywood for revenue from IP licensing. The authors’ expansive view of the industry includes not only a discussion of the “Big Two,” Marvel/Disney and DC Comics/Time Warner, but also a survey of the larger comics ecosystem. Other key industry players, including independent publishers BOOM! Studios, IDW, and Image, digital distributor ComiXology, and management-production company Circle of Confusion, all receive attention. Drawing from interviews, fieldwork, archival research, and trade analysis, The American Comic Book Industry and Hollywood provides a road map to understanding the operations of the comic book industry while also offering new models for undertaking trans- and inter-industrial analysis.
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Alisa Perren is Professor in the Department of Radio-Television-Film and Co-Director of the Center for Entertainment and Media Industries at The University of Texas at Austin. She is author of Indie, Inc.: Miramax and the Transformation of Hollywood in the 1990s (2012), co-editor of Media Industries: History, Theory, and Method (2009), and co-founder and editorial collective member of the journal Media Industries.Gregory Steirer is Associate Professor of English and Film Studies at Dickinson College. A former National Endowment for the Humanities fellow and researcher for the Carsey-Wolf Center’s Media Industries Project, he has published extensively on digital media, comic books, and intellectual property law.

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The superhero team-up of Perren and Steirer reveals how the American comic book industry intersects with the world of film and television without losing focus on the unique business and creative culture that makes comics unique. This book is essential reading for anyone interested in how the 21st century comics business has—and has not—changed through its alliance with Hollywood. Yet students of film and television will find the book equally important as it reveals how those industries, too, might be transformed in turn by their relationship to comics. A must read for anyone interested in the amazing convergences, spectacular strategies, and uncanny mutations that define media industries.

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