Mark Rowlands is Professor of Philosophy at the University of Miami.

"accessibly written, with straightforwardly laid out pathways and clearly marked turns of direction ... it offers a persuasive account of the leading characteristics of contemporary fame, or rather its degenerate variant. Best of all, the book is refreshing in its analysis, bringing something different and new to the diagnosis of the production and consumption of contemporary fame. It is in this respect, most of all, that it should be applauded." - European Journal of Communication

• 1. Girls gone wild: fame and vfame 2. Footnotes to Plato 3. The Enlightenment project 4. Lightness and weight 5. From suicide bombers to Young Hot Hollywood 6. Paris Hilton and the end of history

Mark Rowlands is Professor of Philosophy at the University of Miami.

"accessibly written, with straightforwardly laid out pathways and clearly marked turns of direction ... it offers a persuasive account of the leading characteristics of contemporary fame, or rather its degenerate variant. Best of all, the book is refreshing in its analysis, bringing something different and new to the diagnosis of the production and consumption of contemporary fame. It is in this respect, most of all, that it should be applauded." - European Journal of Communication

• 1. Girls gone wild: fame and vfame 2. Footnotes to Plato 3. The Enlightenment project 4. Lightness and weight 5. From suicide bombers to Young Hot Hollywood 6. Paris Hilton and the end of history

Mark Rowlands is Professor of Philosophy at the University of Miami.

"accessibly written, with straightforwardly laid out pathways and clearly marked turns of direction ... it offers a persuasive account of the leading characteristics of contemporary fame, or rather its degenerate variant. Best of all, the book is refreshing in its analysis, bringing something different and new to the diagnosis of the production and consumption of contemporary fame. It is in this respect, most of all, that it should be applauded." - European Journal of Communication

• 1. Girls gone wild: fame and vfame 2. Footnotes to Plato 3. The Enlightenment project 4. Lightness and weight 5. From suicide bombers to Young Hot Hollywood 6. Paris Hilton and the end of history