Jennifer Craik is Research Professor of Communication and Cultural Studies in the Faculty of Design and Creative Practice at the University of Canberra and Adjunct Professor in Fashion at the School of Fashion and Textiles at the Royal Melbourne Institute of Technology University, Melbourne. Her seminal publications include The Face of Fashion: cultural studies in fashion and Uniforms Exposed: from conformity to transgression.

"Craik's refreshing approach and lucid analysis of the complexities of dress and fashion theory provides essential reading. The author tackles many of those all too familiar dilemmas and questions about fashion's cultural significance with bravado. A panoramic and ambitious study of dress, in all its wider meanings and manifestations."Claire Wilcox, Senior Curator, Department of Furniture, Textiles & Fashion, V&A

• Contents Introduction: Why Study Fashion? 1. The Fashion Impulse 2. The Eurocentric Fashion System 3. Fashion Cycles, Symbols and Flows 4. Fashion, Body Techniques and Identity 5. Fashion, Aesthetics and Art 6. Fashion as a Business and Cultural Industry 7. Popular Culture and Fashion 8. The Politics of Fashion Questions for Essays and Class Discussion Annotated Guide for Further Reading Glossary Fashion Milestones Bibliography Index

Jennifer Craik is Research Professor of Communication and Cultural Studies in the Faculty of Design and Creative Practice at the University of Canberra and Adjunct Professor in Fashion at the School of Fashion and Textiles at the Royal Melbourne Institute of Technology University, Melbourne. Her seminal publications include The Face of Fashion: cultural studies in fashion and Uniforms Exposed: from conformity to transgression.

"Craik's refreshing approach and lucid analysis of the complexities of dress and fashion theory provides essential reading. The author tackles many of those all too familiar dilemmas and questions about fashion's cultural significance with bravado. A panoramic and ambitious study of dress, in all its wider meanings and manifestations."Claire Wilcox, Senior Curator, Department of Furniture, Textiles & Fashion, V&A

• Contents Introduction: Why Study Fashion? 1. The Fashion Impulse 2. The Eurocentric Fashion System 3. Fashion Cycles, Symbols and Flows 4. Fashion, Body Techniques and Identity 5. Fashion, Aesthetics and Art 6. Fashion as a Business and Cultural Industry 7. Popular Culture and Fashion 8. The Politics of Fashion Questions for Essays and Class Discussion Annotated Guide for Further Reading Glossary Fashion Milestones Bibliography Index

Jennifer Craik is Research Professor of Communication and Cultural Studies in the Faculty of Design and Creative Practice at the University of Canberra and Adjunct Professor in Fashion at the School of Fashion and Textiles at the Royal Melbourne Institute of Technology University, Melbourne. Her seminal publications include The Face of Fashion: cultural studies in fashion and Uniforms Exposed: from conformity to transgression.

"Craik's refreshing approach and lucid analysis of the complexities of dress and fashion theory provides essential reading. The author tackles many of those all too familiar dilemmas and questions about fashion's cultural significance with bravado. A panoramic and ambitious study of dress, in all its wider meanings and manifestations."Claire Wilcox, Senior Curator, Department of Furniture, Textiles & Fashion, V&A

• Contents Introduction: Why Study Fashion? 1. The Fashion Impulse 2. The Eurocentric Fashion System 3. Fashion Cycles, Symbols and Flows 4. Fashion, Body Techniques and Identity 5. Fashion, Aesthetics and Art 6. Fashion as a Business and Cultural Industry 7. Popular Culture and Fashion 8. The Politics of Fashion Questions for Essays and Class Discussion Annotated Guide for Further Reading Glossary Fashion Milestones Bibliography Index