Philip L. Pearce is Foundation Professor of Tourism at James Cook University, Australia. His research focuses on tourist behaviour, notably tourist motivation and experience, tourism and communities and tourism education and research.Anja Pabel has recently completed her PhD at James Cook University, Australia. Her main research interests are: tourist behaviour, humour research, marine tourism and the experience economy.

This is a wonderful book to read and not surprisingly is full of great jokes. It is richly documented and extensively researched. Sprinkled with great case studies throughout, the book is a pioneering work in the use and influence of humour in tourism. Every serious scholar in this field should pick up a copy and read this work from cover to cover.

• PrefaceAcknowledgementsChapter One - Better to Laugh than CryChapter Two - It will be a LaughChapter Three - Joking our Way through the DayChapter Four - That’s a Funny StoryChapter Five - Not FunnyChapter Six - In it for a LaughReferences

Philip L. Pearce is Foundation Professor of Tourism at James Cook University, Australia. His research focuses on tourist behaviour, notably tourist motivation and experience, tourism and communities and tourism education and research.Anja Pabel has recently completed her PhD at James Cook University, Australia. Her main research interests are: tourist behaviour, humour research, marine tourism and the experience economy.

This is a wonderful book to read and not surprisingly is full of great jokes. It is richly documented and extensively researched. Sprinkled with great case studies throughout, the book is a pioneering work in the use and influence of humour in tourism. Every serious scholar in this field should pick up a copy and read this work from cover to cover.

• PrefaceAcknowledgementsChapter One - Better to Laugh than CryChapter Two - It will be a LaughChapter Three - Joking our Way through the DayChapter Four - That’s a Funny StoryChapter Five - Not FunnyChapter Six - In it for a LaughReferences

Philip L. Pearce is Foundation Professor of Tourism at James Cook University, Australia. His research focuses on tourist behaviour, notably tourist motivation and experience, tourism and communities and tourism education and research.Anja Pabel has recently completed her PhD at James Cook University, Australia. Her main research interests are: tourist behaviour, humour research, marine tourism and the experience economy.

This is a wonderful book to read and not surprisingly is full of great jokes. It is richly documented and extensively researched. Sprinkled with great case studies throughout, the book is a pioneering work in the use and influence of humour in tourism. Every serious scholar in this field should pick up a copy and read this work from cover to cover.

• PrefaceAcknowledgementsChapter One - Better to Laugh than CryChapter Two - It will be a LaughChapter Three - Joking our Way through the DayChapter Four - That’s a Funny StoryChapter Five - Not FunnyChapter Six - In it for a LaughReferences