Lucio Cassia, Professor of Strategic Management and Entrepreneurship, Department of Economics and Technology Management and CYFE – Center for Young and Family Enterprise, Michael Fattore, Assistant Professor and Stefano Paleari, Professor in Business Economics and Finance, Department of Economics and Technology Management, University of Bergamo, Italy

‘Entrepreneurial Strategy is an extremely well-written text, excellently produced and attractively published. . . it will make a useful addition to a research library, especially for those new to the field, perhaps approaching entrepreneurship in the advanced stages of life cycle maturity from one of the many disciples that contribute towards a deeper understanding of the topic.'

• Contents: 1. IntroductionPART I: MATURITY AND DECLINE IN THE INDUSTRY LIFE CYCLE2. Industry Evolution3. Advanced Maturity and Early Decline in the Industry Life CyclePART II: ENTREPRENEURSHIP AND EMERGING BUSINESSES4. Main Theories on Entrepreneurship5. Entrepreneurship and Growth6. Entrepreneurship, Mature Industries and Emerging BusinessesPART III: BUSINESS CASES7. Entrepreneurial Strategies in Selected Mature Industries8. Geox and the Footwear Industry9. Gillette and the Personal Care Industry10. Italcementi and the Cement Industry11. RyanAir and the Airline Industry12. Starbucks and the Speciality Coffee Industry13. Swatch and the Watch Industry14. Tenaris and the Seamless Steel Tubes Industry15. Toyota and the Automotive Industry16. Wal-Mart and the Retail IndustryPART IV: ENTREPRENEURIAL STRATEGIES FOR FIRMS IN ADVANCED MATURITY17. Entrepreneurial Strategy in Mature Industries18. Business Cases at a Glance19. Entrepreneurship and the Determinants of Emerging Business20. Removing Constraints to GrowthReferencesIndex

Lucio Cassia, Professor of Strategic Management and Entrepreneurship, Department of Economics and Technology Management and CYFE – Center for Young and Family Enterprise, Michael Fattore, Assistant Professor and Stefano Paleari, Professor in Business Economics and Finance, Department of Economics and Technology Management, University of Bergamo, Italy

‘Entrepreneurial Strategy is an extremely well-written text, excellently produced and attractively published. . . it will make a useful addition to a research library, especially for those new to the field, perhaps approaching entrepreneurship in the advanced stages of life cycle maturity from one of the many disciples that contribute towards a deeper understanding of the topic.'

• Contents: 1. IntroductionPART I: MATURITY AND DECLINE IN THE INDUSTRY LIFE CYCLE2. Industry Evolution3. Advanced Maturity and Early Decline in the Industry Life CyclePART II: ENTREPRENEURSHIP AND EMERGING BUSINESSES4. Main Theories on Entrepreneurship5. Entrepreneurship and Growth6. Entrepreneurship, Mature Industries and Emerging BusinessesPART III: BUSINESS CASES7. Entrepreneurial Strategies in Selected Mature Industries8. Geox and the Footwear Industry9. Gillette and the Personal Care Industry10. Italcementi and the Cement Industry11. RyanAir and the Airline Industry12. Starbucks and the Speciality Coffee Industry13. Swatch and the Watch Industry14. Tenaris and the Seamless Steel Tubes Industry15. Toyota and the Automotive Industry16. Wal-Mart and the Retail IndustryPART IV: ENTREPRENEURIAL STRATEGIES FOR FIRMS IN ADVANCED MATURITY17. Entrepreneurial Strategy in Mature Industries18. Business Cases at a Glance19. Entrepreneurship and the Determinants of Emerging Business20. Removing Constraints to GrowthReferencesIndex

Lucio Cassia, Professor of Strategic Management and Entrepreneurship, Department of Economics and Technology Management and CYFE – Center for Young and Family Enterprise, Michael Fattore, Assistant Professor and Stefano Paleari, Professor in Business Economics and Finance, Department of Economics and Technology Management, University of Bergamo, Italy

‘Entrepreneurial Strategy is an extremely well-written text, excellently produced and attractively published. . . it will make a useful addition to a research library, especially for those new to the field, perhaps approaching entrepreneurship in the advanced stages of life cycle maturity from one of the many disciples that contribute towards a deeper understanding of the topic.'

• Contents: 1. IntroductionPART I: MATURITY AND DECLINE IN THE INDUSTRY LIFE CYCLE2. Industry Evolution3. Advanced Maturity and Early Decline in the Industry Life CyclePART II: ENTREPRENEURSHIP AND EMERGING BUSINESSES4. Main Theories on Entrepreneurship5. Entrepreneurship and Growth6. Entrepreneurship, Mature Industries and Emerging BusinessesPART III: BUSINESS CASES7. Entrepreneurial Strategies in Selected Mature Industries8. Geox and the Footwear Industry9. Gillette and the Personal Care Industry10. Italcementi and the Cement Industry11. RyanAir and the Airline Industry12. Starbucks and the Speciality Coffee Industry13. Swatch and the Watch Industry14. Tenaris and the Seamless Steel Tubes Industry15. Toyota and the Automotive Industry16. Wal-Mart and the Retail IndustryPART IV: ENTREPRENEURIAL STRATEGIES FOR FIRMS IN ADVANCED MATURITY17. Entrepreneurial Strategy in Mature Industries18. Business Cases at a Glance19. Entrepreneurship and the Determinants of Emerging Business20. Removing Constraints to GrowthReferencesIndex