Culture and Rhetoric

Ivo Strecker is Professor Emeritus of Cultural Anthropology at the Johannes Gutenberg University of Mainz and co-founder of the International Rhetoric Culture Project in 1998. His empirical work has dealt with Hamar ethnography, and his theoretical work has focused on symbolism, ritual and rhetoric. He is (together with Jean Lydall) author of The Hamar of Southern Ethiopia (1979); The Social Practice of Symbolization (1988); and Essays on Culture, Conflict and Rhetoric (2009). Stephen Tyler is Herbert S. Autrey Professor of Anthropology at Rice University, Houston, Texas. He has done fieldwork with the Koya tribe in the south of India and co-founded the International Rhetoric Culture Project in 1998. His major publications include Cognitive Anthropology (editor, 1969); India: An Anthropological Perspective (1973); The Said and the Unsaid (1978); and The Unspeakable (1987).

"This collection of essays draws in some of the influential thinkers in anthropological rhetoric from both Europe and America. What is new here is the focus on the chiasm of rhetoric and culture, the mutual constitution of persuasive means and the larger cultures that provide the values about which we are to be persuaded."  ·  Bernard Bate, Yale University"Among them, the contributors put the study of culture on a new, well-worked-out foundation in rhetoric. Their efforts reward close attention."  ·  Stephan Feuchtwang, London School of Economics"Although I retain from classical British social anthropology a distaste for the word ‘culture' I think that Culture and Rhetoric is a very timely book because the future of the human economy is for people to trade at distance, not just things, but what they do for each other. Maybe ‘culture' expresses best the infinite variety of what that entails."  ·  Keith Hart, Goldsmiths College, London"Classical rhetoric viewed its calling as one both analytical and critical within a polity that aspired to be a republic. My reading of Culture and Rhetoric suggests that contemporary rhetoricians and anthropologists will now have to substitute the ancient republic with the oikumene, the whole habitation of sentient beings on this globe."  ·  Michael Carrithers, Durham University

• Preface Acknowledgments Introduction Ivo Strecker and Stephen Tyler Part I: The Chiasm of Rhetoric and Culture Chapter 1. The Rhetoric Culture Project Stephen Tyler and Ivo Strecker Chapter 2. Precursors of Rhetoric Culture Theory Christian Meyer Chapter 3. Homo Rhetoricus Peter L. Oesterreich Chapter 4. Listening Culture Daniel M. Gross Chapter 5. Practice of Rhetoric, Rhetoric of Practice Vincenzo Cannada Bartoli Chapter 6. Chiastic Thought and Culture: A Reading of Claude Levi-Strauss Boris Wiseman Chapter 7. When Fair Is Foul and Foul Is Fair: Lessons from Macbeth Anthony Paul