Trust and New Technologies

Marketing and Management on the Internet and Mobile Media

Inbunden, Engelska, 2008

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Beskrivning

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environmentstrust and mobile medianew technologies and trust within and between organizations.This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

Produktinformation

Utgivningsdatum:2008-10-31
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781847205681

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Edited by Teemu Kautonen, Associate Professor, Aalto University and Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyväskylä, Finland

Recensioner i media

‘Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.'

Innehållsförteckning

Contents:PrefacePART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building MeasuresSonja Grabner-Kräuter and Ewald A. Kaluscha2. The Importance of Brand Trust Online Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual RetailingMichael Bourlakis, Savvas Papagiannidis and Helen Fox4. Grey Market e-Shopping and Trust Building Practices in China Ronan de Kervenoael and Selcen Ozturkcan5. Effect of Gender on Trust in Online Banking: A Cross-national ComparisonMarke Kivijärvi, Tommi Laukkanen and Pedro Cruz6. Online Auctions: A Review of Literature on Types of Fraud and Trust BuildingFahri Unsal and G. Scott Erickson7. Consumers’ Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative AnalysisKyösti Pennanen, Minna-Kristiina Paakki and Taina KaapuPART II: TRUST AND MOBILE MEDIA8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual ModelMichael Becker and Michael Hanley9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese CaseShintaro Okazaki10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen11. Interpersonal Trust and Mobile Communication: A Social Network ApproachTom Erik Julsrud and John W. BakkePART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS12. Who is on the Other Side of the Screen? The Role of Trust in Virtual TeamsDavid W. Birchall, Genoveffa Giambona and John Gill13. Developing Pre-relational Trust in Technology Service Providers Malliga Marimuthu and Alison M. Dean14. Reengineering Trust in Global Information SystemsSemir Daskapan and Ana Cristina Costa15. Knowledge Management and TrustG. Scott Erickson and Helen N. Rothberg16. The Role of Uncertainty and Trust in the Marketing of New TechnologiesDietmar Roessl, Matthias Fink and Sascha KrausIndex