Heikki Karjaluoto – författare
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19 produkter
Marketing and Mobile Financial Services
A Global Perspective on Digital Banking Consumer Behaviour
Av Aijaz A. Shaikh, Heikki Karjaluoto
Häftad, 2020
742 kr
Lägg i varukorg
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and …
Marketing and Mobile Financial Services
A Global Perspective on Digital Banking Consumer Behaviour
Av Aijaz A. Shaikh, Heikki Karjaluoto
Inbunden, 2019
2586 kr
Lägg i varukorg
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and …
Blockchain, Metaverse, and Digital Payments
A Global Digital Consumer Perspective
Av Aijaz A. Shaikh, Galimkair Mutanov m. fl.
Inbunden, 2024
2586 kr
Lägg i varukorg
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely …
Blockchain, Metaverse, and Digital Payments
A Global Digital Consumer Perspective
Av Aijaz A. Shaikh, Galimkair Mutanov m. fl.
Häftad, 2026
727 kr
Lägg i varukorg
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely …
Digital Marketing Strategy
Create Strategy, Put It Into Practice, Sell More
Av Niko Lahtinen, Kimmo Pulkka m. fl.
Inbunden, 2023
1515 kr
Lägg i varukorg
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital …
Digital Marketing Strategy
Create Strategy, Put It Into Practice, Sell More
Av Joel Mero, Heikki Karjaluoto m. fl.
E-bok, 2023
444 kr
Lägg i varukorg
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital …
Digital Marketing Strategy
Create Strategy, Put It Into Practice, Sell More
Av Niko Lahtinen, Kimmo Pulkka m. fl.
Häftad, 2023
472 kr
Lägg i varukorg
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital …
Digital Marketing and Artificial Intelligence
Av Niko Lahtinen, Kimmo Pulkka m. fl.
Inbunden, 2025
1604 kr
Lägg i varukorg
In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry.Combining the expertise of …
Digital Marketing and Artificial Intelligence
Av Heikki Karjaluoto, Joel Mero m. fl.
E-bok, 2025
459 kr
Lägg i varukorg
In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry.Combining the expertise of …
Digital Marketing and Artificial Intelligence
Av Heikki Karjaluoto, Joel Mero m. fl.
E-bok, 2025
462 kr
Lägg i varukorg
In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry.Combining the expertise of …
Blockchain, Metaverse, and Digital Payments
A Global Digital Consumer Perspective
Av Heikki Karjaluoto, Galimkair Mutanov m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely …
Blockchain, Metaverse, and Digital Payments
A Global Digital Consumer Perspective
Av Heikki Karjaluoto, Galimkair Mutanov m. fl.
E-bok, 2024
856 kr
Lägg i varukorg
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely …
Marketing and Mobile Financial Services
A Global Perspective on Digital Banking Consumer Behaviour
Av Heikki Karjaluoto, Aijaz A. Shaikh
E-bok, 2018
846 kr
Lägg i varukorg
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and …
Marketing and Mobile Financial Services
A Global Perspective on Digital Banking Consumer Behaviour
Av Heikki Karjaluoto, Aijaz A. Shaikh
E-bok, 2018
874 kr
Lägg i varukorg
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and …
Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
Av Teemu Kautonen, Heikki Karjaluoto
Inbunden, 2008
2321 kr
Lägg i varukorg
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical …
Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
Av Heikki Karjaluoto, Teemu Kautonen
E-bok, 2008
462 kr
Lägg i varukorg
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical …
Digimarkkinointi
Av Niko Lahtinen, Kimmo Pulkka m. fl.
E-bok, 2022
933 kr
Lägg i varukorg
Digitaalinen markkinointi on kriittinen osa liiketoimintaa: sen onnistuminen määrittää myynnin onnistumisen, joka puolestaan määrittää yrityksen kasvutahdin. Siksi digimarkkinoinnin työtehtävät ovat yksiä halutuimmista ja sen osaajat etsityimpiä työntekijöitä. Koronaviruspandemia on lisäksi …
Digimarkkinointi
Av Niko Lahtinen, Kimmo Pulkka m. fl.
Ljudbok, 2022
935 kr
Lägg i varukorg
Digitaalinen markkinointi on kriittinen osa liiketoimintaa: sen onnistuminen määrittää myynnin onnistumisen, joka puolestaan määrittää yrityksen kasvutahdin. Siksi digimarkkinoinnin työtehtävät ovat yksiä halutuimmista ja sen osaajat etsityimpiä työntekijöitä. Koronaviruspandemia on lisäksi …
Digimarkkinointi + AI
Av Niko Lahtinen, Kimmo Pulkka m. fl.
Ljudbok, 2024
935 kr
Lägg i varukorg
Digimarkkinoinnin neljäs aalto on alkamassa. Se muuttaa markkinointia ja myyntiä enemmän kuin mikään muu vuosikymmeniin. Muutoksen suurimpia vetureita ovat tekoäly ja evästeiden vähittäinen häviäminen. Näistä tekoäly tulee mahdollistamaan täysin uudenlaisia tapoja tehdä markkinointia. Kirjassa …
