Teemu Kautonen – författare
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2 produkter
Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
Av Teemu Kautonen, Heikki Karjaluoto
Inbunden, 2008
2321 kr
Lägg i varukorg
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical …
Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
Av Heikki Karjaluoto, Teemu Kautonen
E-bok, 2008
462 kr
Lägg i varukorg
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical …