Writing Health Communication

An Evidence-based Guide

Inbunden, Engelska, 2011

2 247 kr

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Beskrivning

Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:

(i) how people read and process information,

(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.

Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:

- Message framing,

- Use of fear appeals,

- Tailoring messages,

- Using graphics,

- Behaviour change

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

Produktinformation

Utgivningsdatum:2011-12-16
Mått:170 x 242 x undefined mm
Vikt:490 g
Format:Inbunden
Språk:Engelska
Antal sidor:200
Upplaga:1
Förlag:SAGE Publications
ISBN:9781847871855

Utforska kategorier

Samhällsmedicin och preventiv medicin inom Medicin

Recensioner i media

This was a clear, well written text. It provides very useful practical advice for anyone working in health related fields embarking on work communicating with people whether at an individual or population level. As such it would be useful for those in the world of work and those in education. It could be very useful for students in nursing, allied health and medical training, undergraduate and post graduate courses. the content is well supported by theory explanations and discussions. There are useful ethical considerations - I like the chapter abotu fear. the bite sized summaries of chapters at the end were very useful

Innehållsförteckning

Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles AbrahamDesigning Easy-To-Read Text - James HartleyMaking Written Materials Easy to Understand - Marieke KoolsMaking Written Materials Easy to Use - Marieke KoolsUsing Graphics Effectively in Text - Patricia WrightDeveloping Evidence-based Content for Health Promotion Materials - Charles AbrahamMapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles AbrahamPlanning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo KokMessage Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van ′t Riet and Hein de VriesComputer-tailoring of Health Promotion Messages - Johannes Brug and Anke OeemaConclusions and Recommendations - Charles Abraham and Marieke Kools