Charles Abraham – författare
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The identification of the factors predicting health behaviour has become a major focus of research in the field of health psychology and related disciplines. This awareness not only increases our understanding but also provides important targets for interventions to change health behaviour. Understanding and Changing Health Behaviour focuses on a range of key social cognitive factors in this process, using examples from an impressive breadth of applied settings that include smoking cessation, condom use and breast examination. The book features contributions from some of the best known researchers in the field.
784 kr
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The identification of the factors predicting health behaviour has become a major focus of research in the field of health psychology and related disciplines. This awareness not only increases our understanding but also provides important targets for interventions to change health behaviour. Understanding and Changing Health Behaviour focuses on a range of key social cognitive factors in this process, using examples from an impressive breadth of applied settings that include smoking cessation, condom use and breast examination. The book features contributions from some of the best known researchers in the field.
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(i) how people read and process information,
(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.
Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:
- Message framing,
- Use of fear appeals,
- Tailoring messages,
- Using graphics,
- Behaviour change
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
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(i) how people read and process information,
(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.
Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:
- Message framing,
- Use of fear appeals,
- Tailoring messages,
- Using graphics,
- Behaviour change
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
2 259 kr
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704 kr
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1 570 kr
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537 kr
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2 253 kr
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(i) how people read and process information,
(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.
Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:
- Message framing,
- Use of fear appeals,
- Tailoring messages,
- Using graphics,
- Behaviour change
Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.