Susan Michie – författare

This is a practical guide to designing and evaluating behaviour change interventions and policies.

It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches. The guide is for policy makers, practitioners, intervention designers and researchers and introduces a systematic, theory-based method, key concepts and practical tasks.

Behaviour change interventions are increasingly being delivered through digital channels including websites, smartphone apps, and wearables. While these new channels of delivery offer huge opportunities for novel and personalised interventions, they also come with their own specific challenges and difficulties.

This monograph is an ideal starting point for anyone wanting to understand more about digital behaviour change interventions, offering plenty of references and links for more in depth reading on each of the topics discussed.

This comprehensive guide outlines the current state of research around digital behaviour change interventions and provide guidelines for the development of new digital interventions. It discusses intervention techniques uniquely possible with digital technology such as personalised and just-in-time interventions as well as general intervention design and evaluation rules and guidance.