Pushback

How four industries are making us and our planet sick, and a blueprint for how we can collectively build a thriving world, from a leading behavioural scientistThere is a gap between what we know and what we do. Why do so many of us struggle to eat more healthily, quit smoking, drink less or leave our car at home – despite knowing that doing so would be better for us and our planet?A leading behavioural scientist shows how the world around us – shops, workplaces, screens, streets – are designed for our convenience and to gratify our immediate desires, all while serving the interests of tobacco, ultra-processed food, alcohol and fossil fuel corporations. Together, these four industries contribute to at least one in four deaths worldwide each year. They are also driving the climate crisis – from greenhouse gas emissions to deforestation.Key to our collective thriving is not individual willpower but changing the environments around us. We have strong evidence on how to do this. In fact, transformative change is within our grasp. So why do those in power keep failing to act?Drawing on global case studies, Marteau shows what works. From taxing sugary drinks in Mexico to redesigning streets in Paris, from restricting junk food advertising in London to electing more women to office, she shows how politicians and citizens can push back against corporate power.Clear-eyed and grounded in robust evidence, this is an inspiring blueprint for a fairer, brighter future for us all.