Neuroeconomics and the Firm

Edited by Angela A. Stanton, Center for Neuroeconomics Studies, Claremont Graduate University, US, Mellani Day, Dean, Business and Technology Division, College of Adult and Graduate Studies, Colorado Christian University, US and Isabell M. Welpe, Professor and Chair, Technische Universität München, Germany

‘Do people with high testosterone levels make decisions the same way as people with lower testosterone? Do men change their behavior when a pretty woman enters the office? Do women change their behavior when a handsome man enters the office? Do men and women affect each other within the firm to the detriment or the benefit of the firm? In some ways, the questions this edited volume addresses are questions that we are all familiar with and have asked for many years. It suggests looking for answers in places that that we have never thought of before. Some of the chapters will surprise you with their ingenious, simple answers and propositions; some will perhaps make you feel awkward with their straight-forward way of presenting what we all suspected but felt uncomfortable to talk about.’

• Contents: ForewordDavid B. Audretsch IntroductionAngela A. Stanton, Mellani Day and Isabell M. WelpePART I: THE BLACK BOX1. Neuroeconomics of Environmental Uncertainty and the Theory of the FirmHelen Pushkarskaya, Michael Smithson, Xun Liu and Jane E. Joseph2. Risk and Ambiguity: Entrepreneurial Research from the Perspective of EconomicsAngela A. Stanton and Isabell M. Welpe3. What You Think Is Not What You Think: Unconsciousness and Entrepreneurial BehaviorEden S. BlairPART II: TRUST, GREED AND THE BLACK BOX4. Using Brains to Create Trust: A Manager’s ToolboxPaul J. Zak and Amos Nadler 5. The New Millennium’s First Global Financial Crisis: The Neuroeconomics of Greed, Self-interest, Deception, False Trust, Overconfidence and Risk PerceptionDonald T. Wargo, Norman A. Baglini and Katherine A. NelsonPART III: INSIDE THE BLACK BOX: DECISIONS BY HORMONES 6. In the Words of Larry Summers: Gender Stereotypes and Implicit Beliefs in NegotiationsLaura J. Kray, Connson C. Locke and Michael P. Haselhuhn7. Ovulatory Shifts in Women’s Social Motives and Behaviors: Implications for Corporate OrganizationsKristina M. Durante and Gad Saad8. Hormonal Influence on Male Decision-making: Implications for Organizational ManagementAngela A. Stanton9. Dopamine, Expected Utility and Decision-making in the FirmDonald T. Wargo, Norman A. Baglini and Katherine A. Nelson PART VI: ENTREPRENEURIAL PROPENSITY10. An Economic and Neuroscientific Comparison of Strategic Decision-makingTheresa Michl and Stefan Taing11. Mapping Neurological Drivers to Entrepreneurial ProclivityRobert Smith12. Embodied Entrepreneurship: A Sensory Theory of ValueFrédéric Basso, Laurent Guillou and Olivier OullierPART V: ORGANIZATIONAL CULTURE AND ETHICS13. What Neuroeconomics Informs Us About Making Real-World Ethical Decisions in OrganizationsDonald T. Wargo, Norman A. Baglini and Katherine A. Nelson14. Culture, Cognition and Conflict: How Neuroscience Can Help to Explain Cultural Differences in Negotiation and Conflict ManagementJohn F. McCarthy, Carl A. Scheraga and Donald E. Gibson15. Brain and Human Behavior in Organizations: A Field of Neuro-Organizational BehaviorConstant D. BeugréIndex