Entrepreneurship and the Creative Economy

Edited by Colette Henry, Head of Department of Business Studies, Dundalk Institute of Technology (DkIT), Ireland and Griffith University Australia and Anne de Bruin, Professor of Economics, School of Economics and Finance and Director, New Zealand Social Innovation and Entrepreneurship Research Centre, Massey University, New Zealand

’As ''creative industries'' becomes a defined and recognized section of global economic policies, Henry and de Bruin provide a solid foundation for constructing a public policy that will require sharper definition, quantification, education and assessment. Utilizing a range of cross-continent case histories, they also explore the existing tension between the creative processes and business practices of entrepreneurs and entrenched firms. This volume could well start the next-decade section of a professional's book shelf.’

• Contents:1. IntroductionColette Henry and Anne de Bruin2. The Creative Industries Definitional DiscourseSimon Roodhouse3. Socializing Creativity: Entrepreneurship and Innovation in the Creative IndustriesCalvin Taylor4. The Evidence so Far: Calling for Creative Industries Engagement with Entrepreneurship Education Policy and DevelopmentAndy Penaluna and Kathryn Penaluna5. Creative Methodologies for Understanding a Creative IndustryTed Fuller, Lorraine Warren and Sally Jane Norman6. Action Learning in New Creative Ventures: The Case of SPEEDDavid Rae7. Reconciling Economic and Creative Performance: Insights from a Creative Business Service Start-upBrian V. Tjemkes 8. The Emergence of the Serious Game Industry: To Play or Not to PlayPatricia G. Greene9. Coping with the Cutting Edge: Enterprise Orientations and the Creative Challenges of Start-up in the Fashion Design Sector in New ZealandColleen Mills10. Music to Our Ears: New Market Creation and Creative Influences in the Popular Music IndustryErik Noyes, Salvatore Parise and Elaine AllenIndex