Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

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• 1. Social influence and consumer behavior Daniel J. Howard 2. The world's (truly) oldest profession: Social influence in evolutionary perspective Jill M. Sundie, Robert B. Cialdini, Vladas Griskevicius and Douglas T. Kenrick 3. iPhones for friends, refrigerators for family: How products prime social networks Lalin Anik and Michael I. Norton 4. A risk of meaning transfer: Are negative associations more likely to transfer than positive associations? Margaret C. Campbell and Caleb Warren 5. Post-decisional information search: Balancing the pains of suspecting the worst with the comforts of knowing the worst Yaniv Shani and Marcel Zeelenberg 6. Process evidence for the question-behavior effect: Influencing socially normative behaviors Eric R. Spangenberg, David E. Sprott, David C. Knuff, Carl Obermiller and Anthony G. Greenwald 7. Social foundations of emotions in family consumption decision making Rachel Oakley Hsiung, Julie A. Ruth and Richard P. Bagozzi 8. Fear-then-relief-then argument: How to sell goods using the EDTR technique of social influence Dariusz Dolinski and Katarzyna Szczucka

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Select Guide Rating

• 1. Social influence and consumer behavior Daniel J. Howard 2. The world's (truly) oldest profession: Social influence in evolutionary perspective Jill M. Sundie, Robert B. Cialdini, Vladas Griskevicius and Douglas T. Kenrick 3. iPhones for friends, refrigerators for family: How products prime social networks Lalin Anik and Michael I. Norton 4. A risk of meaning transfer: Are negative associations more likely to transfer than positive associations? Margaret C. Campbell and Caleb Warren 5. Post-decisional information search: Balancing the pains of suspecting the worst with the comforts of knowing the worst Yaniv Shani and Marcel Zeelenberg 6. Process evidence for the question-behavior effect: Influencing socially normative behaviors Eric R. Spangenberg, David E. Sprott, David C. Knuff, Carl Obermiller and Anthony G. Greenwald 7. Social foundations of emotions in family consumption decision making Rachel Oakley Hsiung, Julie A. Ruth and Richard P. Bagozzi 8. Fear-then-relief-then argument: How to sell goods using the EDTR technique of social influence Dariusz Dolinski and Katarzyna Szczucka

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Select Guide Rating

• 1. Social influence and consumer behavior Daniel J. Howard 2. The world's (truly) oldest profession: Social influence in evolutionary perspective Jill M. Sundie, Robert B. Cialdini, Vladas Griskevicius and Douglas T. Kenrick 3. iPhones for friends, refrigerators for family: How products prime social networks Lalin Anik and Michael I. Norton 4. A risk of meaning transfer: Are negative associations more likely to transfer than positive associations? Margaret C. Campbell and Caleb Warren 5. Post-decisional information search: Balancing the pains of suspecting the worst with the comforts of knowing the worst Yaniv Shani and Marcel Zeelenberg 6. Process evidence for the question-behavior effect: Influencing socially normative behaviors Eric R. Spangenberg, David E. Sprott, David C. Knuff, Carl Obermiller and Anthony G. Greenwald 7. Social foundations of emotions in family consumption decision making Rachel Oakley Hsiung, Julie A. Ruth and Richard P. Bagozzi 8. Fear-then-relief-then argument: How to sell goods using the EDTR technique of social influence Dariusz Dolinski and Katarzyna Szczucka