Daniel Howard - Böcker

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include: The relationship between the target and the influence agent determines the effectiveness of influence tactics Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive Negative associations of celebrity endorsers can transfer to the brand Cognitive dissonance underlies the question-behavior effect Family decision-making includes emotional contagion and mirroring Post-decisional information search is often conducted even when the search may reveal that a bad decision was made The fear-then-relief technique can lead to purchase.The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.

If you're a PHP developer, you too can take advantage of the incredible capabilities of Node.js. This book provides several practical recipes for porting your existing PHP code to Node, and what you can achieve with this open source framework once you're done. By comparing specific PHP features with their Node counterparts, author Daniel Howard demonstrates how the concept behind PHP has evolved in Node. In the process, Howard details experience porting his own SourceForge project from PHP to Node, with specific search-and-replace commands that you can use to transform the code. You'll also learn the similarities between PHP and JavaScript.

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include: The relationship between the target and the influence agent determines the effectiveness of influence tactics Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive Negative associations of celebrity endorsers can transfer to the brand Cognitive dissonance underlies the question-behavior effect Family decision-making includes emotional contagion and mirroring Post-decisional information search is often conducted even when the search may reveal that a bad decision was made The fear-then-relief technique can lead to purchase.The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.

As information technologies (IT) become specialized and fragmented, it is easy to lose sight that many topics in IT have common threads and because of this, advances in one sub-discipline may transmit to another. The presentation of results between di?erent sub-disciplines of IT encourages this interchange for the advancement of IT as a whole. Of particular interest is the hybrid approach or combining ideas from one discipline with those of another to achieve a result that is more signi?cant than the sum of the individual parts. Through this hybrid philosophy, a new or common principle can be discovered which has the propensity to propagate throughout this multifaceted discipline. This volume comprises the selection of extended versions of papers that were presentedintheirshortenedformatthe2006InternationalConferenceonHybrid InformationTechnology(http://www.sersc.org/ICHIT2006/).Sixty-four papers out of the 235 that were published in ICHIT 2006 electronic proceedings were deemed suitable for inclusion in this volume, in a selection that was guided by technical quality and relevance to the balance of topics in hybrid information technology. The conference re?ected a change in the thinking of scientists and practitioners,whonowtendtojointheire?ortswithinmultidisciplinaryprojects. As a consequence, the readers may observe that many papers might conceivably be classi?ed into more than one chapter, given their interdisciplinary scope. The contributions in this monograph are clustered into six chapters: Data Analysis, Modeling, and Learning (11 papers); Imaging, Speech, and Complex Data (11 papers); Applications of Arti?cial Intelligence (11 papers); Hybrid, Smart, and UbiquitousSystems(11papers);HardwareandSoftwareEngineering(9papers); as well as Networking andTelecommunications (11 papers).

This book constitutes the refereed proceedings of the 5th International Conference on Convergence and Hybrid Information Technology, ICHIT 2011, held in Daejeon, Korea, in September 2011. The 94 revised full papers were carefully selected from 323 initial submissions. The papers are organized in topical sections on communications and networking, intelligent systems and applications, sensor network and cloud systems, information retrieval and scheduling, hardware and software engineering, security systems, robotics and RFID Systems, pattern recognition, image processing and clustering, data mining, as well as human computer interaction.

This book constitutes the refereed proceedings of the 5th International Conference on Convergence and Hybrid Information Technology, ICHIT 2011, held in Daejeon, Korea, in September 2011.The 85 revised full papers presented were carefully reviewed and selected from 144 submissions. The papers are organized in topical sections on communications and networking; motion, video, image processing; security systems; cloud, RFID and robotics; industrial application of software systems; hardware and software engineering; healthcare, EEG and e-learning; HCI and data mining; software system and its applications.

This book constitutes the refereed proceedings of the 6th International Conference on Convergence and Hybrid Information Technology, ICHIT 2012, held in Daejeon, Korea, in August 2012. The 94 revised full papers presented were carefully reviewed and selected from 196 submissions. The papers are organized in topical sections on communications and networking; HCI and virtual reality; image processing and pattern recognition; hardware design and applications; computational biology and medical information; data mining and information retrieval; security and safety system; software engineering; workshop on advanced smart convergence (IWASC).

This book constitutes the refereed proceedings of the 6th International Conference on Convergence and Hybrid Information Technology, ICHIT 2012, held in Daejeon, Korea, in August 2012. The 102 revised full papers presented were carefully reviewed and selected from 196 submissions. The papers are organized in topical sections on communications and networking; soft computing and intelligent systems; medical information and bioinformatics; security and safety systems; HCI and data mining; software and hardware engineering; image processing and pattern recognition; robotics and RFID technologies; convergence in information technology; workshop on advanced smart convergence (IWASC).