Priyali Rajagopal – författare
Visar alla böcker från författaren Priyali Rajagopal. Handla med fri frakt och snabb leverans.
2 produkter
Social Influence and Consumer Behavior
Av Daniel Howard, Amna Kirmani m. fl.
Häftad, 2014
700 kr
Lägg i varukorg
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, …
Social Influence and Consumer Behavior
Av Daniel Howard, Amna Kirmani m. fl.
Inbunden, 2012
2439 kr
Lägg i varukorg
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, …
