Marketing and Retail Pharmacy

Häftad, Engelska, 1996

539 kr

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Beskrivning

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Produktinformation

Utgivningsdatum:1996-07-01
Mått:156 x 234 x 11 mm
Vikt:453 g
Format:Häftad
Språk:Engelska
Antal sidor:174
Förlag:Taylor & Francis Ltd
ISBN:9781857752021

Utforska kategorier

Farmakologi inom Medicin
Apotek och farmaceuter inom Medicin
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Colin Gilligan (Author) Robin Lowe (Author) Peter Cattee (Author)

Innehållsförteckning

The challenges facing pharmacies; so what is marketing?; developing the customer-centred pharmacy - the first few steps; environmental pressures and the parable of the boiled frog; planning for success (part one) - assessing your planning skills; planning for success (part two) - developing the marketing plan; using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy's capability - revisiting your strengths and weaknesses; developing the pharmacies marketing mix; setting the standards of customer care - the Blackpool rock phenomenon; internal marketing, leadership and teamworking - fighting the Napoleonic complex; implementing the plan and making things happen.