Colin Gilligan – författare
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21 produkter
International Marketing (RLE International Business)
Strategy and Management
Av Colin Gilligan, Martin Hird
Inbunden, 2012
2578 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
International Marketing (RLE International Business)
Strategy and Management
Av Colin Gilligan, Martin Hird
Häftad, 2014
770 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
Strategic Marketing Management
Av Richard M.S. Wilson, Colin Gilligan
Häftad, 2004
1069 kr
Lägg i varukorg
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic …
International Marketing (RLE International Business)
Strategy and Management
Av Martin Hird, Colin Gilligan
E-bok, 2013
910 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
International Marketing (RLE International Business)
Strategy and Management
Av Martin Hird, Colin Gilligan
E-bok, 2013
890 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
Strategic Marketing Management
Av Richard M.S. Wilson, Colin Gilligan
E-bok, 2012
1266 kr
Lägg i varukorg
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic …
Strategic Marketing Management
Av Richard M.S. Wilson, Colin Gilligan
E-bok, 2012
1266 kr
Lägg i varukorg
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic …
Strategic Marketing Planning
Av Colin Gilligan, Richard M.S. Wilson
E-bok, 2010
1106 kr
Lägg i varukorg
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, …
Strategic Marketing Planning
Av Colin Gilligan, Richard M.S. Wilson
E-bok, 2010
1082 kr
Lägg i varukorg
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, …
Strategic Marketing Planning
Av Colin Gilligan, Richard M.S. Wilson
Inbunden, 2015
3147 kr
Lägg i varukorg
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, …
Strategic Marketing Management
Av Richard M.S. Wilson, Colin Gilligan
Inbunden, 2017
3520 kr
Lägg i varukorg
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction …
Marketing and General Practice
E-bok, 2018
714 kr
Lägg i varukorg
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of …
Marketing and Retail Pharmacy
Av Peter Cattee, Robin Lowe m. fl.
E-bok, 2021
714 kr
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Based on the authors'' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing …
Marketing and Healthcare Organizations
E-bok, 2018
589 kr
Lägg i varukorg
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private …
Marketing and Healthcare Organizations
E-bok, 2018
589 kr
Lägg i varukorg
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private …
Marketing and Retail Pharmacy
Av Peter Cattee, Robin Lowe m. fl.
E-bok, 2021
714 kr
Lägg i varukorg
Based on the authors'' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing …
Marketing and General Practice
E-bok, 2018
714 kr
Lägg i varukorg
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of …
Strategic Marketing Planning
Av Colin Gilligan, Richard M.S. Wilson
Häftad, 2009
934 kr
Lägg i varukorg
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, …
Marketing and General Practice
Häftad, 1994
605 kr
Lägg i varukorg
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of …
Marketing and Healthcare Organizations
Häftad, 1995
605 kr
Lägg i varukorg
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private …
Marketing and Retail Pharmacy
Av Colin Gilligan, Robin Lowe m. fl.
Häftad, 1996
605 kr
Lägg i varukorg
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing …
