Robin Lowe – författare
Visar alla böcker från författaren Robin Lowe. Handla med fri frakt och snabb leverans.
19 produkter
International Marketing Strategy: Analysis, Development and Implementation
Av Isobel Doole, Robin Lowe m. fl.
Häftad, 2025
889 kr
Lägg i varukorg
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly …
Enterprise: Entrepreneurship and Innovation
Skills and Resources for Entrepreneurship and Innovation
Av Robin Lowe
Häftad, 2016
1054 kr
Lägg i varukorg
Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text …
Official CIM Coursebook
Strategic Marketing Decisions 2008-2009
Häftad, 2008
770 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
Enterprise: Entrepreneurship and Innovation
Av Robin Lowe
E-bok, 2012
1248 kr
Lägg i varukorg
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on …
Enterprise: Entrepreneurship and Innovation
Av Robin Lowe
E-bok, 2012
1248 kr
Lägg i varukorg
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on …
Official CIM Coursebook
Strategic Marketing Decisions 2008-2009
Inbunden, 2017
2578 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
Enterprise: Entrepreneurship and Innovation
Skills and Resources for Entrepreneurship and Innovation
Av Robin Lowe
Inbunden, 2017
3147 kr
Lägg i varukorg
Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text …
Marketing and General Practice
E-bok, 2018
714 kr
Lägg i varukorg
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of …
Marketing and Retail Pharmacy
Av Peter Cattee, Robin Lowe m. fl.
E-bok, 2021
714 kr
Lägg i varukorg
Based on the authors'' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing …
Marketing and Healthcare Organizations
E-bok, 2018
589 kr
Lägg i varukorg
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private …
International Marketing Strategy: Analysis, Development and Implementation
Av Isobel Doole, Robin Lowe m. fl.
Häftad, 2022
941 kr
Lägg i varukorg
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy.Fully …
Marketing and Healthcare Organizations
E-bok, 2018
589 kr
Lägg i varukorg
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private …
Marketing and Retail Pharmacy
Av Peter Cattee, Robin Lowe m. fl.
E-bok, 2021
714 kr
Lägg i varukorg
Based on the authors'' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing …
Marketing and General Practice
E-bok, 2018
714 kr
Lägg i varukorg
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of …
Strategic Marketing Decisions In Global Markets
Häftad, 2004
1443 kr
Lägg i varukorg
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing …
Marketing and General Practice
Häftad, 1994
605 kr
Lägg i varukorg
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of …
Marketing and Healthcare Organizations
Häftad, 1995
605 kr
Lägg i varukorg
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private …
Marketing and Retail Pharmacy
Av Colin Gilligan, Robin Lowe m. fl.
Häftad, 1996
605 kr
Lägg i varukorg
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing …
International Marketing Strategy
Contemporary Readings
Häftad, 1996
1056 kr
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This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international …
