Isobel Doole – författare
Visar alla böcker från författaren Isobel Doole. Handla med fri frakt och snabb leverans.
6 produkter
International Marketing Strategy: Analysis, Development and Implementation
Av Isobel Doole, Robin Lowe m. fl.
Häftad, 2025
889 kr
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Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly …
Official CIM Coursebook
Strategic Marketing Decisions 2008-2009
Häftad, 2008
770 kr
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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
Official CIM Coursebook
Strategic Marketing Decisions 2008-2009
Inbunden, 2017
2578 kr
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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
International Marketing Strategy: Analysis, Development and Implementation
Av Isobel Doole, Robin Lowe m. fl.
Häftad, 2022
941 kr
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Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy.Fully …
Strategic Marketing Decisions In Global Markets
Häftad, 2004
1443 kr
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This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing …
International Marketing Strategy
Contemporary Readings
Häftad, 1996
1056 kr
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This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international …
