Martin Hird – författare
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4 produkter
International Marketing (RLE International Business)
Strategy and Management
Av Colin Gilligan, Martin Hird
Inbunden, 2012
2578 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
International Marketing (RLE International Business)
Strategy and Management
Av Colin Gilligan, Martin Hird
Häftad, 2014
770 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
International Marketing (RLE International Business)
Strategy and Management
Av Martin Hird, Colin Gilligan
E-bok, 2013
910 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …
International Marketing (RLE International Business)
Strategy and Management
Av Martin Hird, Colin Gilligan
E-bok, 2013
890 kr
Lägg i varukorg
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities …