Contemporary Cases in Tourism

Inbunden, Engelska, 2011

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Beskrivning

Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.

Produktinformation

Utgivningsdatum:2011-10-01
Mått:189 x 246 x 20 mm
Vikt:654 g
Format:Inbunden
Språk:Engelska
Serie:Contemporary Cases
Antal sidor:254
Förlag:Goodfellow Publishers Limited
ISBN:9781906884536

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Dr Brian Garrod is senior lecturer in Tourism at Aberystwth University, Wales. Dr Alan Fyall is Deputy Dean Research & Enterprise in the School of Services Management, Bournemouth University, UK.

Innehållsförteckning

Introduction: The Case Study Approach: Wrongly Maligned? (Brian Garrod & Alan Fyall); Section 1: Marketing Tourism: 2: ‘This Other Eden’: Marketing the National Botanic Garden of Wales (Ian Keirle); 3: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup (Brendon Knott, Alan Fyall & Ian Jones); 4: Definitely Dubai: Destination Branding in Action (Paul Williams & Nick Ashill); Section 2: Sustainable Tourism: 5: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village (Anna Leask & Brian Garrod); 6: Tourism, Climate Change & Carbon Management: 3 Case Studies (Stefan Gössling & Brian Garrod); 7: Slow Travel: European Cycle Tourism (Janet Dickinson & Les Lumsdon); Section 3: Niche Tourism : 8: Diversification into Farm Tourism: Case Studies from Wales (Brian Garrod(; 9: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist (Simon Hudson); 10: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotourism Programme, Lombok, Indonesia (Carl Cater); 11: World Heritage Site Designation: New Lanark World Heritage Site, Scotland (Anna Leask); Index