John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, including The New Marketing Manifesto, The Green Marketing Manifesto and Co-opportunity.

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• Introduction The Interland Made With (not Made By) Seven Emerging Alternatives to Western Branding: 1.Craft With 2.Invent With 3.Adapt With 4.Fuse With 5.Remake With 6.Emerge With 7.Citizens With Brand Geometry The Emerging Markets Marketing Workbook Concluding Thoughts

John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, including The New Marketing Manifesto, The Green Marketing Manifesto and Co-opportunity.

Select Guide Rating

• Introduction The Interland Made With (not Made By) Seven Emerging Alternatives to Western Branding: 1.Craft With 2.Invent With 3.Adapt With 4.Fuse With 5.Remake With 6.Emerge With 7.Citizens With Brand Geometry The Emerging Markets Marketing Workbook Concluding Thoughts

John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, including The New Marketing Manifesto, The Green Marketing Manifesto and Co-opportunity.

Select Guide Rating

• Introduction The Interland Made With (not Made By) Seven Emerging Alternatives to Western Branding: 1.Craft With 2.Invent With 3.Adapt With 4.Fuse With 5.Remake With 6.Emerge With 7.Citizens With Brand Geometry The Emerging Markets Marketing Workbook Concluding Thoughts