LID Publishing – serie
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43 produkter
43 produkter
Häftad, Engelska, 2013
210 kr
Skickas inom 5-8 vardagar
This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.
Häftad, Engelska, 2011
210 kr
Skickas inom 5-8 vardagar
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.
Häftad, Engelska, 2012
163 kr
Skickas inom 5-8 vardagar
Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you're trained as a commando, you're trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks - particularly financial crises - continue to reverberate. "The commando way" is here applied directly to the business world, drawing on Damian McKinney's long experience of working with many of the world's leading companies, as well as serving at a senior level in the Royal Marines. This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidance and the prospect of more effective business execution. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will transform your business
Häftad, Engelska, 2013
158 kr
Skickas inom 5-8 vardagar
Long-term thinking and planning is such an ingrained part of everyday life that we tend either not to see it or merely take it for granted. From pensions, retirement, holiday planning, marriage (or divorce) to corporate strategy and choosing the right school for our kids - the assumptions we make about tomorrow tend to be sketchy at best! Why do we so often underplay such important future plans in our lives? One of the main reasons is that we have never been given the right tools with which to think and plan ahead. Futurology - the art of thinking ahead - has often been relegated to science fiction writers and witch doctors. In fact, it's a tool that can actually help us understand and plan for a better future for ourselves. This book, by a leading futurologist, presents the practical tools of long-term thinking and planning to the everyday situations that we all face.
Häftad, Engelska, 2013
204 kr
Skickas inom 5-8 vardagar
Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents.
Häftad, Engelska, 2013
131 kr
Skickas inom 5-8 vardagar
This inspirational book, in full colour throughout, is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In particular, it will inspire you to process, handle, manage and affect the daily things that happen to you so that you can change, alter and influence the results. Each of the 100 ideas in this book is designed to prompt you to consider what you say and challenge how you think and act. The book's ultimate purpose is to help you do things better in your personal journey to achieve impressively spectacular career results!
Inbunden, Engelska, 2013
246 kr
Skickas inom 5-8 vardagar
This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world's most important and event-shaping industry - aviation. Giovanni Bisignani became Director General of IATA (International Air Transport Association) in June 2002, just after 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world's airlines, responsible for its financial ($300 billion/year) clearing system, ticketing, government lobbying, passenger safety policies, landing rights and the future of commercial flying. During his 10 years as Director General, Bisignani implemented and oversaw enormous and controversial changes in aviation. This book is the inside story of the struggle for survival in one of the world's most dynamic industries.
Inbunden, Engelska, 2013
246 kr
Skickas inom 5-8 vardagar
It is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile - they must be flexible enough to react to early signs and act on them quickly. An agile company needs good decision-making at all levels - from the centre to the periphery, tapping into the full potential of the people, operating model, information technology and leadership practices. And decisions are made by people. This guide forces you to re-examine the assumptions underlying your leadership and how agility within your company can be built through a three-point, people-centric approach. The author's insights will help you understand your options, make the choices required to successfully coach your team, and start creating agility as a competitive advantage today.
Häftad, Engelska, 2013
246 kr
Skickas inom 5-8 vardagar
The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
Häftad, Engelska, 2024
163 kr
Skickas inom 5-8 vardagar
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
Häftad, Engelska, 2013
163 kr
Skickas inom 5-8 vardagar
Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
Häftad, Engelska, 2013
163 kr
Skickas inom 5-8 vardagar
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Häftad, Engelska, 2014
210 kr
Skickas inom 5-8 vardagar
Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum - these are the experiences that are increasingly dominating the lives of today's business leaders and managers. There is a growing awareness that the old ways and constructs (driven by planning, accountability, perfection, size, profit) are no longer working as effectively as we wish. This book represents a manifesto for leading organizations in the post-industrial age. Managers who want to survive - and perhaps even succeed - need to adopt a completely different mindset and set of habits, as well as learn new ways to relate to and lead people. Managers in the post-industrial age will be nervous and anxious, but this book provides the inspiration to accept failure and imperfection as the way to navigate the changing nature of business and organizations. Written with passion and insight, and containing honest and real cases, the author makes a case for courage, authenticity and resilience as the key attributes of tomorrow's manager.
Häftad, Engelska, 2018
163 kr
Skickas inom 5-8 vardagar
These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, "must-win" contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.
Inbunden, Engelska, 2023
182 kr
Skickas
What if you could live your life in flow … all the time?Feel “in the zone,” “on your game,” or even “on fire.” Experience complete focus, deep involvement, and genuine enjoyment in whatever you are doing. Gain energy from your activities don’t run out of it. Feel calm, almost ecstatic.Most of us have touched this state briefly. But what if you could enter it not just for a fleeting moment, nor a single day — but sustain it as a way of life?In this book, you will discover:Seven Daoist-inspired habits for creating flow and resilience every day.Practical exercises and reflections to help you apply these principles at work and at home.A clear guide to moving with life’s challenges rather than against them — with more calm, energy, and fulfilment.Max Landsberg, internationally best-selling author whose previous books have sold more than a million copies, shows how ancient Daoist wisdom translates into straightforward practices for our modern world.
Häftad, Engelska, 2023
127 kr
Skickas inom 5-8 vardagar
In this world, interconnectivity is in crisis. Functionality and financial rewards guide our working relations and are affecting our ability to relate to others and ourselves. The human perspective seems to be lost, leading to divided and less productive teams and organizations.The Connection Quotient enables an honest, courageous and humane interconnection to form, while still focusing on financial outcomes and results. The CQ enables us to illuminate our human qualities and use these to connect with others, discuss differences, expand insight and encourage the development of new ideas. The CQ will introduce a new workplace culture where organizations and teams can approach the personal and professional through a more transparent and inclusive style.Ultimately, the CQ makes it possible to play "hard on the ball, and soft on the individual".
Häftad, Engelska, 2023
186 kr
Skickas inom 5-8 vardagar
The connected world offers the potential for radical new business insights gleaned from previously unimaginable volumes of data. But business has got bogged down in the process of collecting and storing that data; money has been wasted on data lakes in which many IT departments have drowned without being able to deliver useful insights to business leaders. Big data has new and exciting answers to offer, but business leaders must first decide what questions it would like to see answered. Data may be the new oil, but to date we have only built oil depots. This book analyses the new, Fourth Wave of business transformation, which will build the refineries that turn data into useful products. Business has started from 'data up' and needs to start again from 'value down', going back to the drivers of real business value and deciding what insights would help realize that value. Only then can we begin to interrogate data with purpose.
Häftad, Engelska, 2018
100 kr
Skickas inom 5-8 vardagar
This ground-breaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, argues that by combining curiosity, a bit of skepticism and understanding of current trends we can gain insight into and take advantage of the opportunities that come from new technologies. This handbook will give you a clear view of technology's impact beyond the hype and a complete toolbox on how to handle the upcoming revolution from a strategic perspective. You will delve into a step-by-step approach on how to analyze technologies, assess business implications and adapt to a new reality. Digitization is only the warmup, and ignorance is not a viable business strategy!
Häftad, Engelska, 2019
163 kr
Skickas inom 5-8 vardagar
Are you open to change? Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments are under constant change, becoming more complex, volatile, and unpredictable day-by-day. Having the ability to prepare and plan for change and not just adapt to it is the only way one can survive in both business and in life. Yet countless studies tell us how difficult it is for individuals and organizations to change. Why? Because change creates an identity crisis which threatens our self-esteem, our sense of financial security and our belief systems. In this book, author Lior Arussy explores the reasons why we resist change and how to develop a new competence; change resilience. The book provides a step-by-step guide to help us approach change from a point of strength. Through vivid examples involving organizations ranging from Mercedes-Benz, Disney, Kia, Kennedy Center, Zappos, and other Fortune 500 companies, Arussy presents his proven methodology to improve `change resilience' and help leaders and their employees embrace change with passion and excitement for business success.
Häftad, Engelska, 2019
158 kr
Skickas inom 5-8 vardagar
We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world's survival. However, inequality among human beings is one of society's biggest problems. This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women's empowerment. Company leaders are used to dealing with radical changes in markets, technology and customer behaviour as an important part of their job. They are accustomed to interpreting these changes and adding innovative solutions for them together with their teams. How they do this makes all the difference. But there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Half sets out to change just that.
Häftad, Engelska, 2019
107 kr
Skickas
It's human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn't working, often overshadowing all the positives. But what if you focused on and played to your strengths instead? When you understand your strengths, you know what will make you fulfilled, happy and successful. It means you can become the best version of yourself as well as being confident about who you are. The Strengths Workbook is an eight-week programme that you can start anytime. If you want to become more energized and effective in life, work and relationships, this workbook is for you.
Häftad, Engelska, 2021
219 kr
Skickas
The LGBT+ community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have become economic directives that every organization would like to attain. The struggle of recognition is not over yet, but in workplaces and markets, gay, lesbian, transgender, bisexual and queer individuals have become symbols of diversity and economic power – true GaYme Changers developing the global economy faster and for the better. Illustrated by fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of organizations, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. Supported by up-to-date research, he shows that investment in LGBT+ inclusion delivers a powerful return. Always – even in times of hostility, resistance and crisis – it is economically and ethically beneficial for companies and societies and every human being, to let LGBT+ members develop into dynamic forces, rooted in new forms of cooperation and learning for ga(y)me changing results.
Häftad, Engelska, 2024
272 kr
Skickas
To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will inevitably not lead but be led. This important book explores the paradox of self-reference that lies at the heart of leadership – ie, the story of ego. It examines the assumptions that have shaped the conventional view of leadership and offers a radical new paradigm and way to lead. The author explores the important role that ego plays within individual leaders. It looks at how ego has emerged as a new “meta ego” – the coordinated, collective expression of ego that is polarizing our world today. And through a new leadership manifesto (a set of 8 conscious imperatives that offer a new vision for transcending the ego), the author provides a pathway for leaders to rethink today’s conventions and what great leadership really means.
Häftad, Engelska, 2024
166 kr
Skickas
Company strategies and initiatives are crucial for success, yet an astonishing 80% of such initiatives fail in execution. Implementing and executing a strategy or initiative is one of the most challenging tasks for any manager or executive. This is a highly practical book that serves as a compass for managers and executives to guide them through the complexities of executing strategies for their business. The book empowers them with actionable insights, equipping them to lead their teams more effectively and drive tangible and timely results.By addressing both the macro and micro aspects of management, the book aims to provide a holistic view that can transform not just individual managers, but entire management teams and, by extension, the organizations they lead. It shows how managers can harness the power of prioritization, and to lead with purpose, passion, and precision. By embracing the principles of this book, managers can execute their plan with unwavering focus, even when the winds of change threaten to knock them off course.
Häftad, Engelska, 2024
166 kr
Skickas
A wide range of people – from consultants, coaches, executives to academics, authors, journalists and scientists – are also speakers today. Indeed, anyone with expertise, knowledge or the motivation can and should become a public speaker. But to become a successful speaker requires a certain savviness and understanding of what really oils the engine of the speaking world. Written by one of the world’s most in-demand business speakers, this book presents 10 essential rules to guide anyone who wants to launch themselves as a speaker. “Thou shalt wander the earth and do a hundred bad speeches”, “Thou shalt prioritize exposure over fees”, “Thou shalt build a product, not a persona”, “Thou shalt seek the holy grail…of customer feedback” – this guide is the result of the author having done thousands of speaking gigs around the world and knowing the industry inside-out. Whether you intend to become a speaker in your own niche sector or want to travel the world speaking and spending only two weeks at home, this book contains proven strategies, smart advice and practical tips for turning your speaking ambition into a successful venture.
Häftad, Engelska, 2024
153 kr
Skickas inom 5-8 vardagar
Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience to be good in sales – you don’t. Through a synergy of practical insights, human psychology and lessons from the ancient Egyptians, this book will guide you on a transformative journey to becoming an effective salesperson. The book focuses on the concept that sales excellence is not an external element to be learned but innate, to be awaken through coaching and stories from the past. The time of Ancient Egypt is one of the greatest in our history and, as the author demonstrates, offers fascinating narratives and lessons for today’s salesperson. Sales professionals will find this book refreshing, but virtually everyone today has to sell, and this book is designed to “awaken” the salesperson in us all.
Häftad, Engelska, 2024
174 kr
Skickas inom 5-8 vardagar
In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the challenging world of sales. Unlike traditional manuals fixated on skillsets, this book delves into the overlooked realm of mental and emotional tools, fostering a healthy and high-performing mindset essential for getting results and developing a career in sales. The author addresses unspoken challenges in sales, offering essential insights, stories and tools to unlock full potential in mind management and nurture success. From overcoming limiting beliefs and reframing stress to building resilience, leveraging imposter syndrome and combating burnout—the silent sales killer – the book stands as a go-to resource for any salesperson. In fact, Sales Psyche is more than a guide – it's a comprehensive resource for any salesperson wanting to build a successful and sustainable career.
Häftad, Engelska, 2025
145 kr
Skickas
In a recent survey (CNBC), 57% of Gen Zers said they would like to become an influencer if given the chance. Some 53% of Gen Zers believe becoming an influencer is a reputable career choice (and would quit their jobs if they could earn enough to pay for their current lifestyle). In business, 77% of companies use social media to reach their customers. It’s undeniable that influencers and their content has become a mainstream part of our social and business world today.This book, written by two successful influencers, offers clear and insightful guidance to becoming a better influencer and content creator. One of the key foundations for success is understanding the 12 different kinds of content creating categories – and identifying which aligns best with your interest, skills and goals. The authors explore the strategies and approaches of influencers in each of these categories, many of whom had to work hard and battle their way up to the top. In doing so, the book provides valuable insights and hard-won success principles for anyone seeking to become an influencer in today’s dynamic world of content creation.
Inbunden, Engelska, 2013
203 kr
Tillfälligt slut
This fascinating book provides a new and modern perspective on business leadership and what it takes to succeed. It argues that the essence of leadership is to perceive the world as a place of opportunities. Leadership today is about connecting with the world outside, connecting with your world within, and then acting differently as a leader in order to take advantage of the opportunities before you. Through unique research and observation, the author provides new thinking on what business leaders have to do in order to drive their businesses in today's complex business world. It will help managers and executives understand themselves and the business mechanisms surrounding them, and enable them to find new and more successful ways to lead.
Häftad, Engelska, 2013
164 kr
Tillfälligt slut
Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. Beyond profit, businesses have the ability to make valuable contributions to society. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. A doctor has set up a new model hospital to provide affordable healthcare in India. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not a sufficient condition for success. These stories and the business lessons (often immeasurable) they provide are brilliantly captured in this highly original book.