LID Publishing – serie
Visar alla böcker i serien LID Publishing. Handla med fri frakt och snabb leverans.
32 produkter
32 produkter
Häftad, Engelska, 2013
205 kr
Skickas inom 5-8 vardagar
This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.
Häftad, Engelska, 2011
205 kr
Skickas inom 5-8 vardagar
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.
Häftad, Engelska, 2012
158 kr
Skickas inom 5-8 vardagar
Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you're trained as a commando, you're trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks - particularly financial crises - continue to reverberate. "The commando way" is here applied directly to the business world, drawing on Damian McKinney's long experience of working with many of the world's leading companies, as well as serving at a senior level in the Royal Marines. This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidance and the prospect of more effective business execution. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will transform your business
Häftad, Engelska, 2013
154 kr
Skickas inom 5-8 vardagar
Long-term thinking and planning is such an ingrained part of everyday life that we tend either not to see it or merely take it for granted. From pensions, retirement, holiday planning, marriage (or divorce) to corporate strategy and choosing the right school for our kids - the assumptions we make about tomorrow tend to be sketchy at best! Why do we so often underplay such important future plans in our lives? One of the main reasons is that we have never been given the right tools with which to think and plan ahead. Futurology - the art of thinking ahead - has often been relegated to science fiction writers and witch doctors. In fact, it's a tool that can actually help us understand and plan for a better future for ourselves. This book, by a leading futurologist, presents the practical tools of long-term thinking and planning to the everyday situations that we all face.
Häftad, Engelska, 2013
199 kr
Skickas inom 5-8 vardagar
Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up brands which appeal to both men and women, and the opportunities that presents.
Häftad, Engelska, 2013
127 kr
Skickas inom 5-8 vardagar
This inspirational book, in full colour throughout, is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In particular, it will inspire you to process, handle, manage and affect the daily things that happen to you so that you can change, alter and influence the results. Each of the 100 ideas in this book is designed to prompt you to consider what you say and challenge how you think and act. The book's ultimate purpose is to help you do things better in your personal journey to achieve impressively spectacular career results!
Inbunden, Engelska, 2013
240 kr
Skickas inom 5-8 vardagar
This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world's most important and event-shaping industry - aviation. Giovanni Bisignani became Director General of IATA (International Air Transport Association) in June 2002, just after 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world's airlines, responsible for its financial ($300 billion/year) clearing system, ticketing, government lobbying, passenger safety policies, landing rights and the future of commercial flying. During his 10 years as Director General, Bisignani implemented and oversaw enormous and controversial changes in aviation. This book is the inside story of the struggle for survival in one of the world's most dynamic industries.
Inbunden, Engelska, 2013
240 kr
Skickas inom 5-8 vardagar
It is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile - they must be flexible enough to react to early signs and act on them quickly. An agile company needs good decision-making at all levels - from the centre to the periphery, tapping into the full potential of the people, operating model, information technology and leadership practices. And decisions are made by people. This guide forces you to re-examine the assumptions underlying your leadership and how agility within your company can be built through a three-point, people-centric approach. The author's insights will help you understand your options, make the choices required to successfully coach your team, and start creating agility as a competitive advantage today.
Häftad, Engelska, 2013
240 kr
Skickas inom 5-8 vardagar
The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.
Häftad, Engelska, 2024
158 kr
Skickas inom 5-8 vardagar
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
Häftad, Engelska, 2013
158 kr
Skickas inom 5-8 vardagar
Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
Häftad, Engelska, 2013
158 kr
Skickas inom 5-8 vardagar
The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Inbunden, Engelska, 2018
298 kr
Skickas inom 5-8 vardagar
The importance of workplace design on productivity and health is as strong as ever. Great spaces encourage improved employee satisfaction, engagement, and morale. BDG is a team of architects, designers and creative thinkers, who believe that architecture is most successful when it is able to connect people and spaces and create a positive work environment. This book is a collection of short stories surrounding the design and construction of 22 different BDG projects from all over Europe.
Häftad, Engelska, 2018
158 kr
Skickas inom 5-8 vardagar
These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, "must-win" contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.
Inbunden, Engelska, 2023
175 kr
Skickas
What if you could live your life in flow … all the time?Feel “in the zone,” “on your game,” or even “on fire.” Experience complete focus, deep involvement, and genuine enjoyment in whatever you are doing. Gain energy from your activities don’t run out of it. Feel calm, almost ecstatic.Most of us have touched this state briefly. But what if you could enter it not just for a fleeting moment, nor a single day — but sustain it as a way of life?In this book, you will discover:Seven Daoist-inspired habits for creating flow and resilience every day.Practical exercises and reflections to help you apply these principles at work and at home.A clear guide to moving with life’s challenges rather than against them — with more calm, energy, and fulfilment.Max Landsberg, internationally best-selling author whose previous books have sold more than a million copies, shows how ancient Daoist wisdom translates into straightforward practices for our modern world.
Häftad, Engelska, 2023
123 kr
Skickas inom 5-8 vardagar
In this world, interconnectivity is in crisis. Functionality and financial rewards guide our working relations and are affecting our ability to relate to others and ourselves. The human perspective seems to be lost, leading to divided and less productive teams and organizations.The Connection Quotient enables an honest, courageous and humane interconnection to form, while still focusing on financial outcomes and results. The CQ enables us to illuminate our human qualities and use these to connect with others, discuss differences, expand insight and encourage the development of new ideas. The CQ will introduce a new workplace culture where organizations and teams can approach the personal and professional through a more transparent and inclusive style.Ultimately, the CQ makes it possible to play "hard on the ball, and soft on the individual".
Häftad, Engelska, 2019
154 kr
Skickas inom 5-8 vardagar
We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world's survival. However, inequality among human beings is one of society's biggest problems. This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women's empowerment. Company leaders are used to dealing with radical changes in markets, technology and customer behaviour as an important part of their job. They are accustomed to interpreting these changes and adding innovative solutions for them together with their teams. How they do this makes all the difference. But there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Half sets out to change just that.
Häftad, Engelska, 2019
103 kr
Skickas
It's human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn't working, often overshadowing all the positives. But what if you focused on and played to your strengths instead? When you understand your strengths, you know what will make you fulfilled, happy and successful. It means you can become the best version of yourself as well as being confident about who you are. The Strengths Workbook is an eight-week programme that you can start anytime. If you want to become more energized and effective in life, work and relationships, this workbook is for you.
Inbunden, Engelska, 2020
211 kr
Skickas
Ji Qi is one of contemporary China's most successful and imaginative entrepreneurs, who has taken three companies to the 10 billion dollar level in a little over a decade, which is unprecedented in the entreprenuerial world. Rather than knowing how to generate wealth and to lead a company, Ji Qi believes the metaphysical is more important: "Knowledge affects action, the metaphysical determines the physical." This unique book represents the inner journey taken by the author as an entrepreneur - his thoughts and reflections on the meaning of life, work and success. As well as offering a unique perspective on succeeding in the Chinese market, this book provides original insights on Chinese philosophy and weaving that into management and being an entrepreneur in today's world.
Häftad, Engelska, 2024
169 kr
Skickas inom 5-8 vardagar
Company strategies and initiatives are crucial for success, yet an astonishing 80% of such initiatives fail in execution. Implementing and executing a strategy or initiative is one of the most challenging tasks for any manager or executive. This is a highly practical book that serves as a compass for managers and executives to guide them through the complexities of executing strategies for their business. The book empowers them with actionable insights, equipping them to lead their teams more effectively and drive tangible and timely results.By addressing both the macro and micro aspects of management, the book aims to provide a holistic view that can transform not just individual managers, but entire management teams and, by extension, the organizations they lead. It shows how managers can harness the power of prioritization, and to lead with purpose, passion, and precision. By embracing the principles of this book, managers can execute their plan with unwavering focus, even when the winds of change threaten to knock them off course.
Häftad, Engelska, 2024
160 kr
Skickas
A wide range of people – from consultants, coaches, executives to academics, authors, journalists and scientists – are also speakers today. Indeed, anyone with expertise, knowledge or the motivation can and should become a public speaker. But to become a successful speaker requires a certain savviness and understanding of what really oils the engine of the speaking world. Written by one of the world’s most in-demand business speakers, this book presents 10 essential rules to guide anyone who wants to launch themselves as a speaker. “Thou shalt wander the earth and do a hundred bad speeches”, “Thou shalt prioritize exposure over fees”, “Thou shalt build a product, not a persona”, “Thou shalt seek the holy grail…of customer feedback” – this guide is the result of the author having done thousands of speaking gigs around the world and knowing the industry inside-out. Whether you intend to become a speaker in your own niche sector or want to travel the world speaking and spending only two weeks at home, this book contains proven strategies, smart advice and practical tips for turning your speaking ambition into a successful venture.
Inbunden, Engelska, 2013
203 kr
Tillfälligt slut
This fascinating book provides a new and modern perspective on business leadership and what it takes to succeed. It argues that the essence of leadership is to perceive the world as a place of opportunities. Leadership today is about connecting with the world outside, connecting with your world within, and then acting differently as a leader in order to take advantage of the opportunities before you. Through unique research and observation, the author provides new thinking on what business leaders have to do in order to drive their businesses in today's complex business world. It will help managers and executives understand themselves and the business mechanisms surrounding them, and enable them to find new and more successful ways to lead.
Häftad, Engelska, 2016
162 kr
Tillfälligt slut
In this counter-intuitive book for managers, the author argues that no one is perfect and that success as a leader is not about being perfect and always doing the right thing; it is about accepting your own humanity and adopting a number of down-to-earth attitudes and values. That's when we achieve true (adequate) success. Through ten commandments - starting with "Be humble - as a manager, you are also an employee" - management expert Kelly Odell provides a new perspective on how we should behave as managers in this age of differing cultures and values. How we think about people, motivation, power and relationships is the foundation for successful management. Odell argues that too much emphasis is placed on the leader setting a good example and becoming a (heroic) role model, when in fact a leader whose priority is on other people is more likely to create value for their company and succeed as a manager.
Inbunden, Engelska, 2016
145 kr
Tillfälligt slut
Do you want a life with a clear purpose? Do you want to be happy and less stressed? Do you want to be the best you can be? For most of us, "Yes" is an easy answer, but to do this is more of a challenge. This book provides a powerful and personal framework to help you find your own superhero and to be the best version of yourself.It all starts with your core personal values, giving a foundation for the way you want to behave. Values are like a moral compass, guiding us when we face choice and uncertainty. When our behaviour is not aligned with our values, we feel stressed. But when our hearts, minds and bodies are aligned, then we find great personal power. Part workbook, part guidebook, My 31 Practices will help you to identify the right values for your life and then translate them into day-to-day behaviour.
Häftad, Engelska, 2017
141 kr
Tillfälligt slut
In this enlightening and engaging book, Andrew Wallas views the company from a metaphysical perspective to provide a new approach to transforming the organization. Business Alchemy focuses on the inner dynamics and energy flow within the organization itself, seeing where there is visible and hidden contradiction working against the aims of the company. It is by taking a deeper look inside of your company (instead of focusing on the outer machinations of your business), and by bringing these (often unconscious) blocks to light, that energy is released and the company is then free to move forward, fully aligned with its stated objectives and goals. This is a unique perspective on how companies can evolve and grow naturally and successfully.
Häftad, Engelska, 2017
182 kr
Tillfälligt slut
Management in turbulent times needs greater vision and foresight. This book offers an exciting visual-thinking approach to help managers, leaders and entrepreneurs think through their options and find a way that best meets the needs of their businesses, that supports their talent to perform at their peak, and simultaneously builds the capabilities to cope with turbulent times. The author presents management as a system or a model through a combination of graphics, diagrams and text. Management models are immensely valuable and will enable managers to more easily think, make decisions, behave and act in line with the company's overall strategy and objectives. Moreover, when management models are articulated and shared, it can save time, focus attention and release productive energy. This book essentially helps managers to gain a better perspective of their businesses and key activities. It becomes a valuable tool for managing companies and people in these ever-changing and turbulent times.
Häftad, Engelska, 2018
141 kr
Tillfälligt slut
The workplace has been on a journey, from machine-like rows of desks in the 50s to the private cubicles of the 70s, to the tech-inspired co-working spaces of the 2000s. But workplaces aren't just about configuration. This book will help you create a fantastic workplace - The Elemental Workplace. Everyone deserves a positive environment in which to live, learn, grow, share and contribute. Its creation is intuitive and simple. This book is intended for everyone, whether managing a property portfolio or a project, owning or running a business, or just taking an interest in the workplace to which they are treated, or subject. All corporate bullsh*t and buzzwords surgically removed. As long as physical workspace is required, this book will remain relevant.
Inbunden, Engelska, 2018
316 kr
Tillfälligt slut
Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Häftad, Engelska, 2018
182 kr
Tillfälligt slut
There is no way back. Change is everywhere - in society, politics, business - and it is turbulent. Existing structures are being dismantled and new ways of competing (and collaborating) are being formed. The only option is to be adaptive and to create the best from what is possible. This book tackles the change that every organization is subjected to, by offering a different leadership style. Its aim is to get the best from everybody, which requires a genuine people-centric approach. But it also involves shifting towards an agile way of working, where accountability and resources are delegated to people deep in the organization so that they can focus on customer centricity, innovation, and value creation. Contrarian but relevant, this book is essential reading for business leaders and managers who are seeking a better future for their organizations.
Häftad, Engelska, 2019
244 kr
Tillfälligt slut
The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.