LID Publishing – serie
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54 produkter
Business of Speaking
The 10 commandments to becoming a smart speaker
Häftad, 2024
171 kr
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A wide range of people – from consultants, coaches, executives to academics, authors, journalists and scientists – are also speakers today. Indeed, anyone with expertise, knowledge or the motivation can and should become a public speaker. But to become a successful speaker requires a certain …
How to Win a War
Business Lessons from the Second World War
Häftad, 2013
214 kr
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This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.
Copy Righter
Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business
Av Ian Atkinson
Häftad, 2011
214 kr
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An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and …
Commando Way
Extraordinary Business Execution
Häftad, 2012
165 kr
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Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you're trained as a commando, you're trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks - particularly financial …
When the Future Begins
A Guide to Long-Term Thinking
Häftad, 2013
160 kr
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Long-term thinking and planning is such an ingrained part of everyday life that we tend either not to see it or merely take it for granted. From pensions, retirement, holiday planning, marriage (or divorce) to corporate strategy and choosing the right school for our kids - the assumptions we make …
Daring Book for Boys in Business
Solving the Problem of Marketing to Women
Av Jane Cunningham, Philippa Roberts
Häftad, 2013
208 kr
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Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their …
100 Big Ideas to Help You Succeed
Av Mark Ridley, Ian Mills
Häftad, 2013
133 kr
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This inspirational book, in full colour throughout, is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In particular, it will inspire you to process, handle, …
Performance Triangle
Diagnostic Mentoring to Manage Organizations and People for Superior Performance in Turbulent Times
Av Lukas Michel
Inbunden, 2013
250 kr
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It is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile - they must be flexible enough to react to early signs and act on them quickly. An agile company needs good decision-making at all levels - from the centre to the periphery, tapping into the …
Made With
The Emerging Alternatives to Western Brands
Av John Grant
Häftad, 2013
250 kr
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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier …
Only Connect
The Art of Corporate Storytelling
Häftad, 2024
165 kr
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A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one …
Making of Dirt is Good
A Personal Journey of Brand Transformation
Häftad, 2013
165 kr
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Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes …
Prisoner & the Penguin
And 75 Other Marketing Stories
Av Giles Lury
Häftad, 2013
165 kr
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The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is …
Flawed but Willing
Leading Organisations in the Age of Connection
Häftad, 2014
214 kr
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Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum - these are the experiences that are increasingly dominating the lives of today's business leaders and managers. There is a growing awareness that the old ways and …
Martketing
The Heart and Brain of Branding
Häftad, 2016
133 kr
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Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and …
Beyond Default
Setting Your Organization on a Trajectory to an Improved Future
Av David Trafford, Peter Boggis
Inbunden, 2017
250 kr
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Have you ever wondered where your organisation is headed? Have you ever asked yourself: why is it that some organizations are more successful than others? Management fads can bring some benefit, but they rarely deliver the sustained success their advocates promised. Equally, while the calibre of an …
Not Doing
The Art of Turning Struggle into Ease
Av Steven D'Souza, Diana Renner
Häftad, 2018
153 kr
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So many people today are struggling with the increasing pace of change and the constant and excessive busyness that comes with it. Many feel stretched, overwhelmed and exhausted, besieged by the demands of complex projects and workplaces. They are engaged in a kind of "doing" that is more effort …
Winner Takes All
Seven-and-a-half principles for winning bids, tenders and proposals
Av Scott Keyser
Häftad, 2018
165 kr
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These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one …
Powerful, Different, Equal
Overcoming the Misconceptions and Differences Between China and the US
Häftad, 2020
184 kr
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From the aggressive US rhetoric against China, to the escalating trade war with tit for tat responses, and China's 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today's world) have never been higher. …
Power of the Dao
Seven Essential Habits for Living in Flow, Fulfilment and Resilience
Inbunden, 2023
187 kr
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What if you could live your life in flow … all the time?Feel “in the zone,” “on your game,” or even “on fire.” Experience complete focus, deep involvement, and genuine enjoyment in whatever you are doing. Gain energy from your activities don’t run out of it. Feel calm, almost ecstatic.Most of us …
Connection Quotient
How a Culture of Understanding Transforms Teams and Organizations
Häftad, 2023
129 kr
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In this world, interconnectivity is in crisis. Functionality and financial rewards guide our working relations and are affecting our ability to relate to others and ourselves. The human perspective seems to be lost, leading to divided and less productive teams and organizations.The Connection …
Fifth Phase
An insight-driven approach to business transformation
Av Mark Powell
Häftad, 2023
190 kr
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The connected world offers the potential for radical new business insights gleaned from previously unimaginable volumes of data. But business has got bogged down in the process of collecting and storing that data; money has been wasted on data lakes in which many IT departments have drowned without …
Navigating the Tech Storm
The business impact of technology beyond the hype
Häftad, 2018
101 kr
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This ground-breaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, argues that by combining curiosity, a bit of skepticism and understanding of current trends we can …
Next Is Now
5 steps for embracing change - building a business that thrives into the future
Av Lior Arussy
Häftad, 2019
165 kr
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Are you open to change? Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments are under constant change, becoming more complex, volatile, and unpredictable day-by-day. Having the ability to prepare and plan for change and not just …
Other Half
Creating Gender-Balanced Teams for Sustainable Success
Häftad, 2019
160 kr
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We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world's survival. However, inequality among human beings is one of society's biggest problems. This book is about opportunities. It is about being at the forefront of a paradigm change and a …
GaYme Changer
How the LGBT+ community and their allies are changing the global economy
Häftad, 2021
225 kr
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The LGBT+ community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for …
Ego Flip
How to Reset Your Leadership Life
Häftad, 2024
279 kr
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To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will inevitably not lead but be led. This important book explores the paradox of self-reference that lies …
Fighter!
A guide to life and business
Häftad, 2024
149 kr
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Harry Hill is one of the few foreigners to have created an enormous impact that reached nearly every household in Japan through his marketing prowess, business leadership as well as through his personal philosophy to living life. Under Harry’s leadership, Shop Japan – today, one of Japan’s biggest …
Execution Revolution
Why most strategies fail and the cure for slow execution
Häftad, 2024
171 kr
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Company strategies and initiatives are crucial for success, yet an astonishing 80% of such initiatives fail in execution. Implementing and executing a strategy or initiative is one of the most challenging tasks for any manager or executive. This is a highly practical book that serves as a compass …
Pharaoh's Pitch
Unearthing ancient Egyptian wisdom for sales success
Av Ivan Yong
Häftad, 2024
157 kr
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Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience to be good in sales – you don’t. Through a synergy of practical insights, human psychology and lessons from the ancient …
Sales Psyche
A Guide to Mastering a Healthy and High-Performing Mind
Häftad, 2024
179 kr
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In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the challenging world of sales. Unlike traditional manuals fixated on skillsets, this book delves into the …
