John Grant – författare

Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work.

Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property. Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you''re the only one cashing in on your creativity and hard work.

A full colour illustrated book of lyrics by singer-songwriter John Grant, published to coincide with his solo tour of the UK and Ireland in October, and his forthcoming new album - The Art of the Lie.Featuring Grant's own photography as well as lyrics from the albums Boy From Michigan; Love is Magic; Grey Tickles; Black Pressure; Pale Green Ghosts; and Queen of Denmark, The Illustrated Lyrics is a beautiful addition to the work of a foremost artist.

This volume traces the history of the Lockerbie incident through the full text documents associated with the case from the tragic evening of December 21 1988 through the international court conflict. The author argues that prosecuting terrorists in national courts is preferred over international courts and tribunals, using the UK as an example in arranging the Lockerbie trial in another country with judges replacing the jury as the primary fact finders.

Dialectics and Contemporary Politics recasts dialectical thought for a post-Marxist age in which labour movement politics is just one political option among many. The book is organized thematically around concepts such as immanent critique, ideology, experience, and resistance, and according to figures who are vital to the present trajectory of dialectics, including Hegel, Adorno, Foucault, Jameson and Žizek. New analysis of these concepts and theorists is used to show how they transform our understanding of social life as well as offer a way of understanding social transformation.Interspersed throughout this theoretical work are dialectical examinations of political phenomena from tolerance, democracy, and the rise of Barack Obama, to state-economy relations as well as those of power and resistance. A radical and often revolutionary theory of society is pursued that is no longer confined to the terms of Marxism or any other school of thought. In this regard a novel advance is made by presenting the history of dialectical criticism as an ‘anti-tradition,’ which is defined as a practice that is characterized by a history of discontinuity, discord, and incompatible applications. A theory of dialectics emerges that is flexible, coherent, and which can account for much more than capitalism and class politics.This work will be of great interest to all scholars of Marxism, critical theory, social and political theory and political philosophy

Dialectics and Contemporary Politics recasts dialectical thought for a post-Marxist age in which labour movement politics is just one political option among many. The book is organized thematically around concepts such as immanent critique, ideology, experience, and resistance, and according to figures who are vital to the present trajectory of dialectics, including Hegel, Adorno, Foucault, Jameson and Žizek. New analysis of these concepts and theorists is used to show how they transform our understanding of social life as well as offer a way of understanding social transformation.Interspersed throughout this theoretical work are dialectical examinations of political phenomena from tolerance, democracy, and the rise of Barack Obama, to state-economy relations as well as those of power and resistance. A radical and often revolutionary theory of society is pursued that is no longer confined to the terms of Marxism or any other school of thought. In this regard a novel advance is made by presenting the history of dialectical criticism as an ‘anti-tradition,’ which is defined as a practice that is characterized by a history of discontinuity, discord, and incompatible applications. A theory of dialectics emerges that is flexible, coherent, and which can account for much more than capitalism and class politics.This work will be of great interest to all scholars of Marxism, critical theory, social and political theory and political philosophy

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.

Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!

In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future.

John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being. 

Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities.

Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-Opportunity encourages us all to think again about our individual behaviour and our actions – our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future! In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future. John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being. Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of relocating dreams to allow us to reassess our desires and priorities. Whether you are a business leader, politician, armchair economist, environmentalist or general interest reader, the inspiration and ideas John Grant provides in Co-Opportunity encourages us all to think again about our individual behaviour and our actions our ideas of what it is to be human - and to get co-creating to build a better world for all. Sit back and watch, or become part of this grass roots new movement.

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.

We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable.  True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good.

The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably.  It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

The idea of political unity – or belonging – contains its own opposite, because a political community can never guarantee the equal status of all its members. The price of belonging is an entrenched social stratification and hierarchy within the political unit itself.Lived Fictions explores how the notion of political unity generates a collective commitment to imagining the structure of Canadian society. These political imaginaries – the citizen-state, the market economy, and so forth – are lived fictions. They orient our national identity and shape our understanding of political legitimacy, responsibility, and action. John Grant persuasively details why the project of political unity fails: it distorts our lived experiences and allows inequality and domination to take root.Canada promises unity through democratic politics, reconciliation with Indigenous peoples, a welfare state that protects the vulnerable, and a multicultural approach to cultural relations. This book documents the historical failure of these promises and elaborates the kinds of radical institutional and intellectual changes needed to overcome our lived fictions.

Every day brings new reports and statistics on the economy, but most of us find it difficult to fit these indicators together to form a coherent picture. This book should help non-economists, whether journalists, managers, students, or investors, to do just that.Nine chapters explain in straightforward terms the role of households, businesses, governments, and foreign interests in the economy, and how their economic activities are measured. The author clearly describes the 'how' and 'why' of monetary and fiscal policies, and their interactions. One chapter explains how wages and employment are determined.The last two chapters look at the major Canadian and U.S. economic indicators, such as the consumer price index, housing starts, and employment data. What information do they contain? When are they released? What website can they be found at? How reliable are they? What is their significance? The author helps the reader weigh the information in the indicators in order to anticipate economic developments.For the businessperson who needs to understand the economy's impact on the 'bottom line', for the student who wants to bridge the gap between theory and the 'real world', for the individual who wants to make better investment decisions, this handbook provides clear, concise guidance.

***BUSINESS BOOK AWARDS - FINALIST 2021***

This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow''s superbrands (Impossible, TESLA...).

This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.

The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.

This book helps in achieving that goal by showing the reader how to:

Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals

This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.

Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashingReconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purposeLearn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketingRead about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketingGet practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposalsThis book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

***BUSINESS BOOK AWARDS - FINALIST 2021***

This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow''s superbrands (Impossible, TESLA...).

This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.

The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.

This book helps in achieving that goal by showing the reader how to:

Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals

This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.

Aimed both at big companies that are trying to be good, and good companies that are trying to be big.