Lior Arussy – författare

An important read for all company managers who value their customers. Companies rush to reduce costs and automate services, turning relationships into an efficiency machine. The problem is that relationships are not about efficiency, they are about a human touch. One cannot automate relationships. Relationships and experiences can be created only by humans. This book is about building sustainable relationships through positive experiences. It is a journey of a manager who discovers that people come first and tools come second. It is based on realizing that the key to the future customer experience is well rooted in the way old neighborhood stores used to deliver personal service, one customer at a time, one experience at a time.

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App" "Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting"You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."--Ginger Conlon, Editor-in-Chief, CRM magazineAccording to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App" "Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting"You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside"Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."--Ginger Conlon, Editor-in-Chief, CRM magazineAccording to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.

An important read for all company managers who value their customers. Companies rush to reduce costs and automate services, turning relationships into an efficiency machine. The problem is that relationships are not about efficiency, they are about a human touch. One cannot automate relationships. Relationships and experiences can be created only by humans. This book is about building sustainable relationships through positive experiences. It is a journey of a manager who discovers that people come first and tools come second. It is based on realizing that the key to the future customer experience is well rooted in the way old neighborhood stores used to deliver personal service, one customer at a time, one experience at a time.

Are you open to change? Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments are under constant change, becoming more complex, volatile, and unpredictable day-by-day. Having the ability to prepare and plan for change and not just adapt to it is the only way one can survive in both business and in life. Yet countless studies tell us how difficult it is for individuals and organizations to change. Why? Because change creates an identity crisis which threatens our self-esteem, our sense of financial security and our belief systems. In this book, author Lior Arussy explores the reasons why we resist change and how to develop a new competence; change resilience. The book provides a step-by-step guide to help us approach change from a point of strength. Through vivid examples involving organizations ranging from Mercedes-Benz, Disney, Kia, Kennedy Center, Zappos, and other Fortune 500 companies, Arussy presents his proven methodology to improve `change resilience' and help leaders and their employees embrace change with passion and excitement for business success.