Ian Atkinson – författare

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

 

Problem solving tools to solve any business challenge.

 

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Successful Statistics For Nursing and Healthcare helps students to gain an understanding of statistical methods within the evidence-based health care context. It builds confidence in descriptive statistics, concentrating on appropriate statistical tools and the techniques used in research, whilst gently introducing the mathematics required.

Biblical Hebrew frequently departs from its expected verb-initial order, employing fronted structures in which a constituent precedes the finite verb. This book argues that linguistic economy and iconicity can explain the morphosyntactic strategy of fronting at both sentence and discourse levels.Investigating fronted structures across the Former Prophets (Joshua–2 Kings), Ian Atkinson develops an overarching theoretical framework that integrates information structure (topic and focus), information status, and insights from cognitive linguistic theory. He demonstrates how fronting participates in common ground management and guides the development of discourse. The study also incorporates the previously underexplored category of theticity, showing that verb–subject inversion commonly encodes thetic sentences cross-linguistically. In contrast to earlier scholarship, often confined to a single biblical book and to either prose or poetry, this volume analyzes 1,777 fronted clauses across both genres, from the archaic poetry of Judges 5 to extended narrative discourse. By testing the framework against such a large and varied corpus, the book exposes the explanatory limits of earlier models and achieves greater descriptive precision.This volume unites analysis of information structure and information status, accounting for larger discourse patterns, as well as demonstrating how poetic patterns of constituent order also inform cognition and discourse structure. Drawing on the cognitive-linguistic principles of economy and iconicity, it offers a unified account of constituent order in Biblical Hebrew. It will be essential reading for graduate students and scholars of Biblical Hebrew and Northwest Semitic linguistics.