Keith Appleyard has worked within the post-16 sector since 1978 as a lecturer, college senior manager and teacher trainer. Over a 20-year period he was a tutor and course leader for PGCE/Cert Ed programmes at Lincoln College, and a tutor on these programmes at Nottingham Trent University. He has worked as an OFSTED inspector and for 7 years as an ITT reviewer for Standards Verification UK. Presently he is a consultant for LSIS.Nancy Appleyard began herworking life in the insurance industry, becoming a partner in a General Insurance brokerage. In the early 90s she took a career change and taught Communication Studies at Lincoln College for 10 years. Since 2001 she has designed and delivered more wide-ranging and flexible communication and personal development programmes for Grantham College and the wider AE community (for example RAF bases and community houses). Currently she gives presentations to organisations throughout the East Midlands and, along with her husband Keith, is lucky enough to have one of the most enjoyable jobs on offer: giving lectures on communication and personal development to cruise ship audiences, a great opportunity to meet a host of interesting people and see new places.

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• 1. Introduction: the oldest profession 2. Professionalism: protons, neutrons and electrons 3. Upfront and personal: the merits of self absorption 4. Curiosity enlightened the cat: looking beyond ‘learner’ 5. The professional marketing specialist: branding the learning product 6. The proof of the pudding is in the teaching 7. The professional club: a membership guide 8. Thinking matters: from hindsight to fortune telling 9. Conclusion Index

Keith Appleyard has worked within the post-16 sector since 1978 as a lecturer, college senior manager and teacher trainer. Over a 20-year period he was a tutor and course leader for PGCE/Cert Ed programmes at Lincoln College, and a tutor on these programmes at Nottingham Trent University. He has worked as an OFSTED inspector and for 7 years as an ITT reviewer for Standards Verification UK. Presently he is a consultant for LSIS.Nancy Appleyard began herworking life in the insurance industry, becoming a partner in a General Insurance brokerage. In the early 90s she took a career change and taught Communication Studies at Lincoln College for 10 years. Since 2001 she has designed and delivered more wide-ranging and flexible communication and personal development programmes for Grantham College and the wider AE community (for example RAF bases and community houses). Currently she gives presentations to organisations throughout the East Midlands and, along with her husband Keith, is lucky enough to have one of the most enjoyable jobs on offer: giving lectures on communication and personal development to cruise ship audiences, a great opportunity to meet a host of interesting people and see new places.

Select Guide Rating

• 1. Introduction: the oldest profession 2. Professionalism: protons, neutrons and electrons 3. Upfront and personal: the merits of self absorption 4. Curiosity enlightened the cat: looking beyond ‘learner’ 5. The professional marketing specialist: branding the learning product 6. The proof of the pudding is in the teaching 7. The professional club: a membership guide 8. Thinking matters: from hindsight to fortune telling 9. Conclusion Index