Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.

• PART I – The PlanCh 1 – 5 Myths Of Small Business Marketing:  What do most people believe or do that is totally wrong and why?Ch 2 – What To Do First: If you should do one thing to start, what would it be and why? This will be "quickstart style advice on how to get going and what it takes"Ch 3 – The Non-Obvious Method : Introduce the method/approach/process and how it will help them PART II – The AdviceCh 4 - The Chicken Strategy - How to focus on the right things and think strategicallyCh 5 - How To Be Findable - The secret of getting found by customers who want what you sell. Ch 6 - Going Old School - Should you use print advertising or direct mail and how?Ch 7 - Social Media Influencers - How to separate "influencers" from freeloaders and work with them.Ch 8 - Pay Per Click (Without Losing Your Shirt) - The truth about keyword marketingCh 9 - Reviews From Happy and Unhappy Customers - How to manage your online reviews with authenticityCh 10 - Content Marketing - Master techniques and how to use what you gotCh 11 - Consultants - How to hire good marketing people without falling for the hypeCh 12 - Tracking and Measurement - How to tell if your marketing is workingCh 13 - Passive Loyalty - How to move your customers from being passively loyal to being actively loyal PART III - The ResourcesCh 14: 5 Best Things I Ever Read: My picks for most valuable external pieces of adviceCh 15: Resources – Media List : Books, videos or podcasts that you recommend  ENDNOTESINDEX

Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.

• PART I – The PlanCh 1 – 5 Myths Of Small Business Marketing:  What do most people believe or do that is totally wrong and why?Ch 2 – What To Do First: If you should do one thing to start, what would it be and why? This will be "quickstart style advice on how to get going and what it takes"Ch 3 – The Non-Obvious Method : Introduce the method/approach/process and how it will help them PART II – The AdviceCh 4 - The Chicken Strategy - How to focus on the right things and think strategicallyCh 5 - How To Be Findable - The secret of getting found by customers who want what you sell. Ch 6 - Going Old School - Should you use print advertising or direct mail and how?Ch 7 - Social Media Influencers - How to separate "influencers" from freeloaders and work with them.Ch 8 - Pay Per Click (Without Losing Your Shirt) - The truth about keyword marketingCh 9 - Reviews From Happy and Unhappy Customers - How to manage your online reviews with authenticityCh 10 - Content Marketing - Master techniques and how to use what you gotCh 11 - Consultants - How to hire good marketing people without falling for the hypeCh 12 - Tracking and Measurement - How to tell if your marketing is workingCh 13 - Passive Loyalty - How to move your customers from being passively loyal to being actively loyal PART III - The ResourcesCh 14: 5 Best Things I Ever Read: My picks for most valuable external pieces of adviceCh 15: Resources – Media List : Books, videos or podcasts that you recommend  ENDNOTESINDEX