Key Concepts in Public Relations
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell, Elliot Pill
Inbunden, 2009
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Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.