How to Get Paid Your True Worth Ethically

Many highly skilled professionalsare excellent at their work but uncomfortable talking about money. Theyunderestimate, discount before clients object, allow scope creep, delayinvoices or continue working for clients who have not paid. How to Get PaidYour True Worth Ethically, Without Selling Your Soul explores the confidenceand self-worth behind these habits and shows readers how to change them withoutpressure or aggressive sales tactics. As reviewer Melanie Goodman puts it,"Self-worth drives the fee conversation, and if that is shaky, no pricingformula will hold." Drawing on thirteen years of work with lawyers,accountants, consultants and other professional-services firms, Ugatti presentsher nine-principle True Worth™ Methodology and the Magic Triangle, a frameworkbalancing client value, business value and personal wellbeing. Practicalexercises, real-life stories and guidance help readers communicate fees calmly,manage scope, improve billing and reduce avoidable revenue leakage. Written forbusiness owners and employed professionals who set prices, discuss fees ormanage client work, the book offers an ethical route to charging appropriatelyand building a sustainable business.