Basics Design 05: Colour

AvGavin Ambrose,Paul Harris

E-bok

PDF, Engelska, 2007

Del i serien Basics Design

321 kr

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Beskrivning

Basics Design 05: Colour is a guide to the use of colour in graphic design.Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief.Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Produktinformation

Utgivningsdatum:2007-05-18
Språk:Engelska
Antal sidor:184
Filformat:PDF
Kopieringsskydd:LCP
ISBN:9782940439119
Förlag:Bloomsbury Publishing PLC (Digital)
Serie:Basics Design

Utforska kategorier

Grafisk design inom Kultur

Mer om författaren

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

Recensioner i media

Very well organized and easy to follow. The book design and structure will help my students learn more about colour and colour interaction.

Innehållsförteckning

Introduction. How to get the most out of this book. The basics: Colour codes; Basic terminology; Describing colours; Colour wheel selections; Colour combinations. Colour systems: Gamut; CMYK; RGB; Special process colours; Fluorescents; Metallics. Using colour: Imposition; Colour fall; Paper stocks; Colour detailing; Colour layers; Tints; Overprinting. Techniques: Colouring images; Tonal images; Colour manipulation; Gradients; Undercolour addition; Hierarchy. Colour symbolism: Emotional reactions; Red; Pink; Orange; Yellow; Brown; Blue; Green; Purple; Neutrals; White; Black. Colour in practice: Colour coding; Colour as a warning; Colour effects; Creating identity. Glossary. Conclusion. Acknowledgements. Contacts.