David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.

This is a well-written book, easy to read. Highly relevant to the course I am teaching. This book is recommended to students along with Design Management by Kathryn Best.

• Introduction. How to get the most out of this book. Foreword: Professor Rachel Cooper. Design directions: The value of design; Interview: Richelle Harun; Quantifying the benefits; Interview: Dr Alison Prendiville; Communicating the vision; case study: Transcending organisational boundaries; Chapter summary. Design transformations: Connecting different meanings; Case study: Transforming perception through design; Applying a holistic approach; Interview: Andy Cripps; National design policies; Interview: Gavin Cawood; International design collaboration; Case study: Coordinating growth through design; Chapter summary. Design advocacy: Design leadership; Interview: Alan Wall; Driving innovation through design; Case study: Product success through design leadership; Design strategy; Case study: Innovation through collaboration; Design collaboration; Interview: Peter Quinlan; Chapter summary. Design alliances: Emergent issues in design; Interview: Dr Caroline Davey and Andrew Wootton; CSR and design; Case study: Design thinking: designing against crime; Innovation in services; Interview: Dr Christiaan de Groot; Where next?; Interview: Professor James Woudhuysen; Chapter summary. Conclusion. Contacts. Picture credits. Glossary. Index. Quotation sources. Acknowledgements.