Required Reading Range – serie
Visar alla böcker i serien Required Reading Range. Handla med fri frakt och snabb leverans.
100 produkter
Sketching for Animation
Developing Ideas, Characters and Layouts in Your Sketchbook
Av Peter Parr
Häftad, 2018
530 kr
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Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential …
Visual Communication Design
An Introduction to Design Concepts in Everyday Experience
Häftad, 2017
419 kr
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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling …
Introduction to Graphic Design
A Guide to Thinking, Process & Style
Av Aaris Sherin
E-bok, 2017
562 kr
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For a great foundation as a graphic design student, look no further than Aaris Sherin''s Introduction to Graphic Design . Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to …
Fashion Sewing
Introductory Techniques
Häftad, 2019
402 kr
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Featuring easy-to-follow instructions on all the main basic and intermediate skills required to sew garments from a pattern, Fashion Sewing: Introductory Techniques is an excellent resource for fashion design students who want to improve their sewing skills. The book includes advice on setting up …
Production Design for Screen
Visual Storytelling in Film and Television
Häftad, 2020
500 kr
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Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer’s contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why …
Layout Book
E-bok, 2016
482 kr
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A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical …
Visual Communication Design
An Introduction to Design Concepts in Everyday Experience
E-bok, 2017
530 kr
Lägg i varukorg
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling …
Landscape Architecture and Environmental Sustainability
Creating Positive Change Through Design
E-bok, 2017
722 kr
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Winner of the Australian Institute of Landscape Architects (AILA) National Excellence Award (Research and Communication) 2017 Winner of the AILA VIC Excellence Award (Research and Communication) 2017 Highly Commended (Communication and Presentation) Landscape Institute Awards 2018 Landscape …
Animation in Context
A Practical Guide to Theory and Making
E-bok, 2017
597 kr
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Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative …
Sketching for Animation
Developing Ideas, Characters and Layouts in Your Sketchbook
Av Peter Parr
E-bok, 2017
666 kr
Lägg i varukorg
Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential …
Sustainable Thinking
Ethical Approaches to Design and Design Management
Av Aaris Sherin
E-bok, 2017
610 kr
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Sustainable Thinking explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically …
Design for Sustainable Change
How Design and Designers Can Drive the Sustainability Agenda
Av Anne Chick, Paul Micklethwaite
E-bok, 2017
674 kr
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Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional …
Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
E-bok, 2017
565 kr
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating …
Brand-driven Innovation
Strategies for Development and Design
E-bok, 2017
565 kr
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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers …
Vision and Values in Design Management
Av David Hands
E-bok, 2017
442 kr
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Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. Throughout the book, David Hands offers contributions from key thinkers and …
Thinking: Objects: Contemporary Approaches to Product Design
Av Tim Parsons
E-bok, 2017
482 kr
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Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work. The book also discusses …
Verbalising the Visual
Translating Art and Design into Words
E-bok, 2019
437 kr
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Verbalising the Visual: Translating Art and Design into Words by Michael Clarke introduces readers to a broad range of language and terminology: formal and informal, academic and colloquial, global and local, all of which can be found in current art and design discourse. Exploring the complex …
Good: An Introduction to Ethics in Graphic Design
E-bok, 2019
450 kr
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Consider this simple conundrum: is it possible to be a bad good designer or a good bad designer for that matter? If the answer is yes then which is preferable and what does this reveal about the relationship between ethics and design practice? Good: An Introduction to Ethics in Graphic Design seeks …
Kiss & Sell: Writing for Advertising
(Redesigned & Rekissed)
E-bok, 2019
565 kr
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Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional …
Visual Communication
From Theory to Practice
Av Jonathan Baldwin, Lucienne Roberts
E-bok, 2019
546 kr
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Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, …
Motion Graphics
Principles and Practices from the Ground Up
Av Ian Crook, Peter Beare
E-bok, 2017
546 kr
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Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, …
Animated Performance
Bringing Imaginary Animal, Human and Fantasy Characters to Life
Av Nancy Beiman
E-bok, 2017
563 kr
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Animated Performance shows how a character can seemingly ''come to life'' when their movements reflect the emotional or narrative context of their situation: when they start to ''perform''. The many tips, examples and exercises from a veteran of the animation industry will help readers harness the …
Fashion Promotion in Practice
Häftad, 2019
630 kr
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Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and …
Design Management
Managing Design Strategy, Process and Implementation
Av Kathryn Best
Häftad, 2019
616 kr
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All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved …
Fashion Sewing: Advanced Techniques
Häftad, 2020
427 kr
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Fashion Sewing: Advanced Techniques guides the reader through a range of intermediate and advanced skills, such as tailoring, sewing with knits, inserting linings and facings and how to sew a wide range of design variations for collars, pockets and sleeves. The detailed step-by-step instructions …
Fashion Designer's Sketchbook
Inspiration, Design Development and Presentation
Häftad, 2021
514 kr
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The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion …
Visual Communication
From Theory to Practice
Av Jonathan Baldwin, Lucienne Roberts
Häftad, 2025
499 kr
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Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, …
Communication Design
Insights from the Creative Industries
E-bok, 2015
482 kr
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The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it''s aimed at, what it looks like, and how and where it''s communicated. In recent years the balance between these elements has shifted. This …
Cartoon Character Animation with Maya
Mastering the Art of Exaggerated Animation
Av Keith Osborn
E-bok, 2015
546 kr
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Have you ever wanted to try your hand at cartoony computer animation? Then look no further… Cartoon Character Animation with Maya will help you create just that, guiding you through every step of the process including how to incorporate multiple limbs, smears, motion lines and staggers seamlessly …
Adaptation Strategies for Interior Architecture and Design
Häftad, 2016
645 kr
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A striking new investigation of design strategies, ideas and critical thinking in interior architecture.Using 40 international case studies, Adaptation Strategies for Interior Architecture and Design starts with the existing building and shows how designers and architects can bring together …
