Required Reading Range – serie

Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters and layouts. Sketching for Animation offers a wealth of examples, exercises and tips from an army of professional animators to help you develop essential sketching, technical drawing and ideation techniques.With interviews and in-depth case studies from some of today's leading animators, including Bill Plympton, Glen Keane, Tori Davis and John Canemaker, this is a unique guide to turning your sketchbook - the world's cheapest, most portable pre-visualisation tool - into your own personal animation armory.

Featuring easy-to-follow instructions on all the main basic and intermediate skills required to sew garments from a pattern, Fashion Sewing: Introductory Techniques is an excellent resource for fashion design students who want to improve their sewing skills. The book includes advice on setting up the home sewing studio, an introduction to fabrics, a fitting guide and a wide range of basic and intermediate techniques on stitches, seams, hems and fastenings.Featuring comprehensive instructions, accompanied by large, clear illustrations, this book enables readers to visualize each action and apply key sewing techniques to their own projects.

Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it’s set in stone, who it could appeal to. It needs to be managed.In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demonstrates how readers can incorporate these influences into their own work. The book also discusses how readers can learn to read the signals an object sends, interpret meaning and discover historical context.Thinking: Objects provides an essential reference tool that will enable you to find your own style and succeed in the industry.

Fashion Sewing: Advanced Techniques guides the reader through a range of intermediate and advanced skills, such as tailoring, sewing with knits, inserting linings and facings and how to sew a wide range of design variations for collars, pockets and sleeves. The detailed step-by-step instructions are easy to follow, with clear accompanying illustrations. This comprehensive guide is an ideal accompaniment to the first book in the series, Fashion Sewing: Introductory Techniques, but it will also enable those with little sewing experience to master their fashion sewing skills and create beautiful, professional-looking garments.

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery.The Fashion Designer's Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets.Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer's Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.

A striking new investigation of design strategies, ideas and critical thinking in interior architecture.Using 40 international case studies, Adaptation Strategies for Interior Architecture and Design starts with the existing building and shows how designers and architects can bring together responses, ideas and resources in order to form new, clear and meaningful spatial designs.With 20 years’ experience in the field, Brooker introduces readers to the importance of context in both its site-specific and cultural meaning – from a disused aircraft hangar, to an old water defense. He examines eight different approaches to show how the adaptation of existing and, in particular, old buildings, can provide unique and unusual transformative solutions for the historic and contemporary built environment.Featured designersAdjaye AssociatesDavid Kohn ArchitectsDiller Scofidio + RenfroDoepel Strijkers ArchitectsFabio NovembreHelix Architecture + DesignIwamotoScott ArchitectureKarim RashidMark Horton ArchitectsMorpurgo De CurtisSpark ArchitectsSteven Holl ArchitectsStudio Weave

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

If you want to understand, and be a part of, the creative revolution in materials design, then Designing with Smart Textiles is the complete toolkit you need to get started.Beginning by introducing the terminology and key applications, the book goes on to examine the key design processes needed to develop interactive textile design concepts, with detailed projects and examples to help you apply these approaches in your own practice. Case studies and interviews with innovative designers introduce you to different artistic and technological practices, and demonstrate how world-leading researchers are creating new technologies, yarns, fabrics, and applications. Practitioners share unique insights into their processes, and “Tech Tips” so you can build on their research in your own work.Featured designers include:Yemi Awosile, Joanna Berzowska, Lauren Bowker, Marina Castan, Cute Circuit, Felecia Davis, Debbie Davies, Delia Dumitrescu, Martha Glazzard, Ramyah Gowrishankar, Intelligent Textiles Ltd., Sara Keith, Ebru Kurbak and Irene Posch, Barbara Layne, Eef Lubbers, Anna Persson, Mette Ramsgaard Thomsen, Rose Sinclair, Mike Starbuck, Lynn Tandler, Paola Tognazzi, Sarah Walker and Linda Worbin

If you need a fun, hands-on introduction to core animation techniques - then look no further! Heather Freeman guides you through a wide range of practical projects, helping you establish and build skills in narrative animation, motion graphics and visual effects.Each chapter begins by summarizing historical and theoretical concerns and connecting them with current practice and applications - all beautifully illustrated with stills from classic commercial and independent films, as well as contemporary examples from student work. Having established this context, the remainder of the chapter focuses on walking readers through their own creative projects. Topics covered include early animation technologies and techniques, scenes and staging, character animation, animated type, visual effects and motion graphics, pre- through post-production and experimental approaches to motion graphics. Dozens of sample files are available online, for experimentation and to get readers started on each exercise. The companion website also includes example animations as well as links to recommended software tutorials, recommended artist websites, blogs and animation channels.

Innovation in planning is essential to dealing with the challenges society currently faces, from urban sprawl to climate change. In this book, Avi Friedman looks at both new and revived sustainable strategies at a neighborhood level to explore options for both rehabilitating older communities as well as options for those projects being designed from scratch.The book takes a holistic approach to sustainable community design, covering aspects such as:- Transportation and how to avoid reliance on private vehicles- Ecological, psychological and economic values of open spaces- Neighborhood resilience and health- Affordability and energy consumptionInterviews with and information from designers of sustainable communities provide first-hand insight into their development. Outstanding illustrated case studies from communities throughout the world add depth and insight into this important subject.

Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to interactive design and physical installations. Using code as a creative environment allows designers to step outside the boundaries of commercial software tools, and create a set of unique, digitally informed pieces of work. The use of code offers a new way of thinking about and creating design for the digital environment.Each chapter outlines key concepts and techniques, before exploring a range of innovative projects through case studies and interviews with the artists and designers who created them. These provide an inspirational, real-world context for every technique. Finally each chapter concludes with a Code section, guiding you through the process of experimenting with each technique yourself (with sample projects and code examples using the popular Processing language supplied online to get you started).

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You’ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world’s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.Featured contributors:Margaret Briffa, BriffaMarc Debieux, Cheaney & SonsJason Fulton, This MementoMarc Goodman, Giancarlo RicciSimon Jobson, Dr. MartensTracey NeulsTricia Salcido, Soft Star ShoesJohn Saunders, British Footwear AssociationJoanne StokerMary Stuart, mo Brog

Winner of the Australian Institute of Landscape Architects (AILA) National Excellence Award (Research and Communication) 2017Winner of the AILA VIC Excellence Award (Research and Communication) 2017Highly Commended (Communication and Presentation) Landscape Institute Awards 2018Landscape architecture has a pivotal role in ensuring environmental sustainability through design interventions. This book takes a broad look at strategies and completed projects to provide the reader with a strong understanding of the sustainability challenges being faced by designers today, and potential routes to addressing them. The book covers essential concepts of landscape architecture and environmental sustainability, including:- Ecology, multifunctional landscapes and sensitive intervention- Remediation, cleansing and environmental infrastructure- Social sustainability, design activism and healthy landscapes - Food systems, productive landscapes and transportation- Performance ratings, materials and life cyclesThrough case studies from around the world and interviews with leading landscape architects and practitioners, this book invites discussion about possible future scenarios, relevant theories and project responses in landscape environmental design. With hundreds of color images throughout the book, and additional study material in the companion website, Joshua Zeunert provides an overview of the multidimensional qualities of landscape sustainability.

Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men’s fashion. With designer and educator Aki Choklat you’ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you’ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.Industry Insight Interviews:Peter Betsche, CEO, ArvencoDavid Edgar, one of the founding partners of Bureaux Design Associates (BDA)Michael Fisher, Creative Director – Menswear, Fashion SnoopsJaana Jätyri, founder of TrendstopVolker Ketteniss, Head of Menswear, WGSNSandy MacLennan, founder of East Central StudiosEmber Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of MunichGeraldine Wharry, founder of Trend Atelier

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers puzzled.Patternmaking for Jacket and Coat Design covers patternmaking techniques for seven iconic jacket and coat designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each garment design to reveal what lies behind their enduring appeal today. Each chapter provides easy-to-follow patterns for the blazer, tuxedo, military, motorcycle and Mao jackets, as well as the balmacaan and frock coats.Patternmaking for Jacket and Coat Design is an accessible, no-fuss, and visually stimulating manual for patterning iconic jackets and coats, providing a completely invaluable resource for both designers and amateur patternmakers.

Have you ever wanted to try your hand at cartoony computer animation? Then look no further… Cartoon Character Animation with Maya will help you create just that, guiding you through every step of the process including how to incorporate multiple limbs, smears, motion lines and staggers seamlessly into your animation. From planning to posing to polish, you'll learn how to make the most of breakdowns, take the terror out of tangent types and overcome the oft-feared graph editor.Each chapter includes insight and advice from world-leading character animators, and the companion website, www.bloomsbury.com/Osborn-Cartoon-Animation, includes a short animation featuring the star of the book, Mr. Buttons. There’s also a specially created rig of Mr. Buttons for you to animate with, as well as walk-through videos demonstrating key techniques. Everything you need to help you animate your own cartoony creations!Includes interviews with: Ken Duncan, Beauty and the Beast, Aladdin, 9; Jason Figliozzi, Wreck it Ralph, Frozen, Big Hero 6; T. Dan Hofstedt, Pocahontas, Mulan, Planes; Ricardo Jost, The Nut Job, The Snow Queen 2; Pepe Sánchez, Pocoyo, Jelly Jamm; Matt Williames, Looney Tunes: Back in Action, The Princess and the Frog

Video Game Design is a visual introduction to integrating core design essentials, such as critical analysis, mechanics and aesthetics, prototyping, level design, into game design. Using a raft of examples from a diverse range of leading international creatives and award-winning studios, this is a must-have guide for budding game designers. Industry perspectives from game industry professionals provide fascinating insights into this creative field, and each chapter concludes with a workshop project to help you put what you’ve learnt into practice to plan and develop your own games.With over 200 images from some of the best-selling, most creative games of the last 30 years, this is an essential introduction to industry practice, helping readers develop practical skills for video game creation. This book is for those seeking a career making video games as part of a studio, small team or as an independent creator. It will guide you from understanding how games engage, entertain and communicate with their audience and take you on a journey as a designer towards creating your own video game experiences.Interviewees include:James Portnow, CEO at Rainmaker GamesBrandon Sheffield, Gamasutra.com/Game Developer magazineSteve Gaynor, co-founder The Fullbright Company (Gone Home)Kate Craig, Environment Artist. The Fullbright Company (Gone Home)Adam Saltsman, creator of Canabalt & Gravity HookJake Elliott & Tamas Kemenczy, Cardboard Computer (Kentucky Route Zero)Tyson Steele, User Interface Designer, Epic GamesTom Francis, Game Designer, Gunpoint & Floating PointKareem Ettouney, Art Director, Media Molecule. Little Big Planet 1 & 2, Tearaway.Kenneth Young, Head of Audio, Media MoleculeRex Crowle, Creative Lead, Media Molecule

Since cinema's earliest days, literary adaptation has provided the movies with stories; and so we use literary terms like metaphor, metonymy and synecdoche to describe visual things. But there is another way of looking at film, and that is through its relationship with the visual arts – mainly painting, the oldest of the art forms. Art History for Filmmakers is an inspiring guide to how images from art can be used by filmmakers to establish period detail, and to teach composition, color theory and lighting. The book looks at the key moments in the development of the Western painting, and how these became part of the Western visual culture from which cinema emerges, before exploring how paintings can be representative of different genres, such as horror, sex, violence, realism and fantasy, and how the images in these paintings connect with cinema.Insightful case studies explore the links between art and cinema through the work of seven high-profile filmmakers, including Peter Greenaway, Peter Webber, Jack Cardiff, Martin Scorsese, Guillermo del Toro, Quentin Tarantino and Stan Douglas. A range of practical exercises are included in the text, which can be carried out singly or in small teams.Featuring stunning full-color images, Art History for Filmmakers provides budding filmmakers with a practical guide to how images from art can help to develop their understanding of the visual language of film.

Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer’s contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story.Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the concepts behind some of the most engaging imagery on screen and establish a dialogue around the shared language of visual storytelling. Jane Barnwell offers a new methodology for evaluating the designer's work on screen through five categories of analysis: space, interiors and exteriors, light, colour and set decorating. All of which combine to create the visual concept evident in the final screen image and together provide a model for the analysis of production design.Practical exercises and examples of real world projects walk you through the design process from breaking down the script and developing initial ideas to identifying a coherent conceptual vision. If you are a filmmaker, Production Design for Screen will inspire and guide you in your own work.

Animated Performance shows how a character can seemingly 'come to life' when their movements reflect the emotional or narrative context of their situation: when they start to 'perform'.The many tips, examples and exercises from a veteran of the animation industry will help readers harness the flexibility of animation to portray a limitless variety of characters and ensure that no two performances are ever alike. More than 300 color illustrations demonstrate how animal and fantasy characters can live and move without losing their non-human qualities and interviews with Disney animators Art Babbitt, Frank Thomas, Ollie Johnston and Ellen Woodbury make this a unique insight into bringing a whole world of characters to life.New to the second edition: A new chapter with introductory exercises to introduce beginner animators to the the world of animated acting; dozens of new assignments and examples focusing on designing and animating fantasy and animal characters.