Visual Communication Design

An Introduction to Design Concepts in Everyday Experience

AvMeredith Davis,Jamer Hunt

Häftad, Engelska, 2017

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Beskrivning

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today’s work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Produktinformation

Utgivningsdatum:2017-09-07
Mått:211 x 267 x 13 mm
Vikt:772 g
Format:Häftad
Språk:Engelska
Serie:Required Reading Range
Antal sidor:208
Förlag:Bloomsbury Publishing PLC
ISBN:9781474221573

Utforska kategorier

Grafisk design inom Kultur
Designböcker inom Kultur

Mer om författaren

Meredith Davis is an award winning educator and designer. She teaches at North Carolina State University and is the author of Graphic Design in Context: Graphic Design Theory as well as of numerous articles. She is the former president of the American Center for Design and the Graphic Design Education Association and is part of the accreditation commission for NASAD (National Assn of Schools of Art & Design).Jamer Hunt teaches is Associate Professor of Transdisciplinary Design at Parsons New School of Design in NYC. He has served on the Board of Design and Culture and is on the Icograda Design Education Manifesto Steering Committee. He is the author of numerous articles.

Recensioner i media

A great reference text for all graphic design students. Effectively places many of the main theoretical principles that lie behind successful design outcomes. Clearly links theory to practice in a single accessible volume and a great reference source for either a practical or theoretical module.

Innehållsförteckning

Foreword CHAPTER 1 – The importance of formThe relationship between form and context: Goodness of fit Form and meaning A little bit of history: Twentieth-century attitudes toward “good form”New practices: The changing context for contemporary design The shift in attention from artifact to experience How this book is organized CHAPTER 2 – Getting attentionIntroduction Contrast Figure-Ground Camouflage Color Size constancy Scale Proportion Proximity Focus Layering Symmetry/Asymmetry Closure Continuity Series and Sequences Pattern Rhythm and Pacing Motion Summary CHAPTER 3 – Orienting for use and interpretive behaviorIntroduction Affordances Channel Medium and Format Feedback Wayfinding Mapping Hierarchy Reading Pattern Grouping Edge Relationships Direction Point of View Summary CHAPTER 4 – Interpreting, interacting, and experiencingIntroduction Legibility and Readability Denotation and Connotation Framing Abstraction Icon, Index, and Symbol Materiality Substitution Metaphor Parallel Form Appropriation Ambiguity Cognitive Dissonance Summary CHAPTER 5 – Extending and retaining meaningIntroduction Schemas and Stereotypes Narrative Archetypes Mnemonics Chunking Redundancy Graphic Identity Branding Summary CONCLUSIONBibliographyIndex