Bokus
João Leitão - Open Innovation Business Modeling, Häftad

Häftad, Engelska, 2019

Open Innovation Business Modeling

Gamification and Design Thinking Applications

Av João Leitão

Del i serien Contributions to Management Science

1225 kr

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Beskrivning
This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.
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João Leitão holds a Ph.D. in Economics from the University of Beira Interior (UBI), Portugal and a Habilitation in Technological Change and Entrepreneurship from the Instituto Superior Técnico, University of Lisbon. He is assistant professor (tenured) at UBI, lecturing on entrepreneurship and economics for undergraduate and graduate courses, since October 1, 1999. He is also an associate researcher of the CEG-IST, University of Lisbon, Portugal, NECE - Research Centre in Business and Professor vinculado at the Instituto Multidisciplinar de Empresa, Universidad de Salamanca, Spain. He is co-author of fifteen books covering topics on entrepreneurship, innovation and technological change. His work has been published in several peer-reviewed top journals.João is member of several editorial and reviewers boards, namely, Journal of Small Business Management, Research-Technology Management, International Journal of Entrepreneurial Behaviour and Research,International Review on Public and non-Profit Marketing, International Journal of Entrepreneurial Venturing, International Journal of Public Sector Performance Management, Revista Portuguesa de Estudos Regionais, Revista de Gestão dos Países de Língua Portuguesa and Revista Portuguesa de Marketing. He is also the editor of the Springer book series 'Studies in Entrepreneurship, Structural Change and Industrial Dynamics' which started in 2016.

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