Professor Theo Lynn is Professor of Digital Business and the Associate Dean (Industry Engagement & Innovation) at DCU Business School. Professor Lynn specializes in the role of digital technologies in transforming business processes. He is the Principal Investigator of the Irish Centre for Cloud Computing and Commerce, an EI/IDA funded Cloud Computing Technology Centre. His main teaching areas are strategy and digital marketing. Previously, he was Business Innovation Platform Director for DCU (2015-2016) and Director of the Leadership, Innovation and Knowledge Research Centre at DCU (2009-2011). He has won over 180 grants representing over €8m in funding. Professor Lynn received a Bachelor in Business and Legal Studies, an MBS (Management Information Systems) and a PhD (Law), all from University College Dublin, Ireland. He has been a Visiting Professor to Tec de Monterrey (Mexico), Northeastern University (China), and Tongji University (China) amongst others. Professor Lynn is an Expert Evaluator for the European Commission and is a PI on the Horizon 2020 funded CloudLightning and RECAP projects. He has been published widely including the European Journal of Marketing, Information, Communications and Society, the Journal of Distributed and Parallel Computing, the International Journal of Advertising, European Planning Studies and others. He is a regular speaker at both academic and industry conferences. Professor Lynn has founded a number of companies incl. Enki Information Systems, Educational Multimedia Group and Atomic Assets, the businesses of which have been acquired by Rochford Brady Group, Intuition and Cambridge University Press respectively.  He advises a number of domestic and international companies.Dr. John Mooney, executive director of the Pepperdine University Institute for Entertainment, Media, and Culture, also serves as an associate professor of information systems and technology management at the Pepperdine University Graziadio School of Business and Management, US as well as a Research Affiliate at the MIT Sloan Center for Information Systems Research, US.  Dr. Mooney's expertise is in digital innovation and business analytics. He holds a PhD in Information Systems and Business Strategy from UC Irvine, US, and a Master of Management Science with a BS in Computer Science both from University College Dublin, Ireland. From 2014-2015, Dr. Mooney served as interim associate dean for academic affairs and online programs. He served as department chair for strategy, information systems and decision sciences from 2012-2014, and as associate dean of academic programs and executive education from 2005-2010 when his responsibilities included leadership and oversight of the development and delivery of the Graziadio School portfolio of degree programs for business professionals and executives. Dr. Mooney is a member of the editorial boards of MIS Quarterly Executive, the Journal of Strategic Information Systems, the eService Journal and the Journal of Global Responsibility. He was a co-founder of RealExPayments and served as a non-executive director until its acquisition in 2015. John was also the founding co-chair of the AACSB Associate Deans Affinity Group, and now leads the design and delivery of AACSB's Seminar for New Associate Deans. He was Vice President for Chapters and Affiliated Organizations at the Association for Information Systems (AIS) from 2004-2007, and was Conference Co-Chair for its 2016 International Conference on Information Systems in Dublin, Ireland.Dr. Pierangelo Rosati is Assistant Professor in Business Analytics at DCU Business School, Ireland. He previously worked as Post-Doctoral Researcher at the Irish Centre for Cloud Computing and Commerce (IC4). Dr. Rosati holds a PhD in Accounting and Finance from the University of Chieti-Pescara (Italy) and an MSc in Management and Business Administration from the Alma Mater Studiorum University of Bologna (Italy). He was appointed Visiting Professor at the Universidad de las Américas Puebla (UDLAP), and visiting PhD Student at the Capital Markets Cooperative Research Center (CMCRC) in Sydney (Australia). Dr. Rosati has been working on research projects on FinTech, Blockchain, cloud computing, data and business analytics, and cyber security. His research has been published in leading academic journals and international conferences.Dr. Grace Fox is Assistant Professor of Digital Business at DCU Business School, Ireland. Previously, Dr Fox was a Postdoctoral researcher at the Irish Centre for Cloud Computing and Commerce (IC4). She has previously worked as a Postdoctoral researcher in University College Cork (UCC), ireland at the Health Information Systems Research Centre (HISRC). Dr. Fox holds a PhD in Management Information Systems from Dublin City University, Ireland. Her research projects focus on the areas of Information privacy, Technology Adoption and assimilation, Health Information Systems, cloud computing, and digital literacy. Her research has been published in leading academic journals such as the Information Systems Journal and the Journal of the Midwest Association for Information Systems, peer-reviewed books, and international conferences in computer science, management information systems, and management disciplines.

• Chapter 1 – Measuring the Business Value of IT.- Chapter 2 –Measuring the Business Value of Infrastructure Migration to the Cloud.-Chapter 3 - The SaaS Payoff: Measuring the Business Value of Provisioning Software-as-a-Service Technologies Chapter 4 – Cloud service brokerage: Exploring characteristics and benefits of B2B cloud application marketplaces.- Chapter 5 – Economic Models for Federated Clouds: An Extension of Cost Models for Cloud Deployments.- Chapter 6 – Value creation and power asymmetries in digital ecosystems: A study of a cloud gaming provider.- Chapter 7 - Measuring the Business Value of Cloud Computing: Emerging Paradigms and Future Directions for Research.

Professor Theo Lynn is Professor of Digital Business and the Associate Dean (Industry Engagement & Innovation) at DCU Business School. Professor Lynn specializes in the role of digital technologies in transforming business processes. He is the Principal Investigator of the Irish Centre for Cloud Computing and Commerce, an EI/IDA funded Cloud Computing Technology Centre. His main teaching areas are strategy and digital marketing. Previously, he was Business Innovation Platform Director for DCU (2015-2016) and Director of the Leadership, Innovation and Knowledge Research Centre at DCU (2009-2011). He has won over 180 grants representing over €8m in funding. Professor Lynn received a Bachelor in Business and Legal Studies, an MBS (Management Information Systems) and a PhD (Law), all from University College Dublin, Ireland. He has been a Visiting Professor to Tec de Monterrey (Mexico), Northeastern University (China), and Tongji University (China) amongst others. Professor Lynn is an Expert Evaluator for the European Commission and is a PI on the Horizon 2020 funded CloudLightning and RECAP projects. He has been published widely including the European Journal of Marketing, Information, Communications and Society, the Journal of Distributed and Parallel Computing, the International Journal of Advertising, European Planning Studies and others. He is a regular speaker at both academic and industry conferences. Professor Lynn has founded a number of companies incl. Enki Information Systems, Educational Multimedia Group and Atomic Assets, the businesses of which have been acquired by Rochford Brady Group, Intuition and Cambridge University Press respectively.  He advises a number of domestic and international companies.Dr. John Mooney, executive director of the Pepperdine University Institute for Entertainment, Media, and Culture, also serves as an associate professor of information systems and technology management at the Pepperdine University Graziadio School of Business and Management, US as well as a Research Affiliate at the MIT Sloan Center for Information Systems Research, US.  Dr. Mooney's expertise is in digital innovation and business analytics. He holds a PhD in Information Systems and Business Strategy from UC Irvine, US, and a Master of Management Science with a BS in Computer Science both from University College Dublin, Ireland. From 2014-2015, Dr. Mooney served as interim associate dean for academic affairs and online programs. He served as department chair for strategy, information systems and decision sciences from 2012-2014, and as associate dean of academic programs and executive education from 2005-2010 when his responsibilities included leadership and oversight of the development and delivery of the Graziadio School portfolio of degree programs for business professionals and executives. Dr. Mooney is a member of the editorial boards of MIS Quarterly Executive, the Journal of Strategic Information Systems, the eService Journal and the Journal of Global Responsibility. He was a co-founder of RealExPayments and served as a non-executive director until its acquisition in 2015. John was also the founding co-chair of the AACSB Associate Deans Affinity Group, and now leads the design and delivery of AACSB's Seminar for New Associate Deans. He was Vice President for Chapters and Affiliated Organizations at the Association for Information Systems (AIS) from 2004-2007, and was Conference Co-Chair for its 2016 International Conference on Information Systems in Dublin, Ireland.Dr. Pierangelo Rosati is Assistant Professor in Business Analytics at DCU Business School, Ireland. He previously worked as Post-Doctoral Researcher at the Irish Centre for Cloud Computing and Commerce (IC4). Dr. Rosati holds a PhD in Accounting and Finance from the University of Chieti-Pescara (Italy) and an MSc in Management and Business Administration from the Alma Mater Studiorum University of Bologna (Italy). He was appointed Visiting Professor at the Universidad de las Américas Puebla (UDLAP), and visiting PhD Student at the Capital Markets Cooperative Research Center (CMCRC) in Sydney (Australia). Dr. Rosati has been working on research projects on FinTech, Blockchain, cloud computing, data and business analytics, and cyber security. His research has been published in leading academic journals and international conferences.Dr. Grace Fox is Assistant Professor of Digital Business at DCU Business School, Ireland. Previously, Dr Fox was a Postdoctoral researcher at the Irish Centre for Cloud Computing and Commerce (IC4). She has previously worked as a Postdoctoral researcher in University College Cork (UCC), ireland at the Health Information Systems Research Centre (HISRC). Dr. Fox holds a PhD in Management Information Systems from Dublin City University, Ireland. Her research projects focus on the areas of Information privacy, Technology Adoption and assimilation, Health Information Systems, cloud computing, and digital literacy. Her research has been published in leading academic journals such as the Information Systems Journal and the Journal of the Midwest Association for Information Systems, peer-reviewed books, and international conferences in computer science, management information systems, and management disciplines.

• Chapter 1 – Measuring the Business Value of IT.- Chapter 2 –Measuring the Business Value of Infrastructure Migration to the Cloud.-Chapter 3 - The SaaS Payoff: Measuring the Business Value of Provisioning Software-as-a-Service Technologies Chapter 4 – Cloud service brokerage: Exploring characteristics and benefits of B2B cloud application marketplaces.- Chapter 5 – Economic Models for Federated Clouds: An Extension of Cost Models for Cloud Deployments.- Chapter 6 – Value creation and power asymmetries in digital ecosystems: A study of a cloud gaming provider.- Chapter 7 - Measuring the Business Value of Cloud Computing: Emerging Paradigms and Future Directions for Research.

Professor Theo Lynn is Professor of Digital Business and the Associate Dean (Industry Engagement & Innovation) at DCU Business School. Professor Lynn specializes in the role of digital technologies in transforming business processes. He is the Principal Investigator of the Irish Centre for Cloud Computing and Commerce, an EI/IDA funded Cloud Computing Technology Centre. His main teaching areas are strategy and digital marketing. Previously, he was Business Innovation Platform Director for DCU (2015-2016) and Director of the Leadership, Innovation and Knowledge Research Centre at DCU (2009-2011). He has won over 180 grants representing over €8m in funding. Professor Lynn received a Bachelor in Business and Legal Studies, an MBS (Management Information Systems) and a PhD (Law), all from University College Dublin, Ireland. He has been a Visiting Professor to Tec de Monterrey (Mexico), Northeastern University (China), and Tongji University (China) amongst others. Professor Lynn is an Expert Evaluator for the European Commission and is a PI on the Horizon 2020 funded CloudLightning and RECAP projects. He has been published widely including the European Journal of Marketing, Information, Communications and Society, the Journal of Distributed and Parallel Computing, the International Journal of Advertising, European Planning Studies and others. He is a regular speaker at both academic and industry conferences. Professor Lynn has founded a number of companies incl. Enki Information Systems, Educational Multimedia Group and Atomic Assets, the businesses of which have been acquired by Rochford Brady Group, Intuition and Cambridge University Press respectively.  He advises a number of domestic and international companies.Dr. John Mooney, executive director of the Pepperdine University Institute for Entertainment, Media, and Culture, also serves as an associate professor of information systems and technology management at the Pepperdine University Graziadio School of Business and Management, US as well as a Research Affiliate at the MIT Sloan Center for Information Systems Research, US.  Dr. Mooney's expertise is in digital innovation and business analytics. He holds a PhD in Information Systems and Business Strategy from UC Irvine, US, and a Master of Management Science with a BS in Computer Science both from University College Dublin, Ireland. From 2014-2015, Dr. Mooney served as interim associate dean for academic affairs and online programs. He served as department chair for strategy, information systems and decision sciences from 2012-2014, and as associate dean of academic programs and executive education from 2005-2010 when his responsibilities included leadership and oversight of the development and delivery of the Graziadio School portfolio of degree programs for business professionals and executives. Dr. Mooney is a member of the editorial boards of MIS Quarterly Executive, the Journal of Strategic Information Systems, the eService Journal and the Journal of Global Responsibility. He was a co-founder of RealExPayments and served as a non-executive director until its acquisition in 2015. John was also the founding co-chair of the AACSB Associate Deans Affinity Group, and now leads the design and delivery of AACSB's Seminar for New Associate Deans. He was Vice President for Chapters and Affiliated Organizations at the Association for Information Systems (AIS) from 2004-2007, and was Conference Co-Chair for its 2016 International Conference on Information Systems in Dublin, Ireland.Dr. Pierangelo Rosati is Assistant Professor in Business Analytics at DCU Business School, Ireland. He previously worked as Post-Doctoral Researcher at the Irish Centre for Cloud Computing and Commerce (IC4). Dr. Rosati holds a PhD in Accounting and Finance from the University of Chieti-Pescara (Italy) and an MSc in Management and Business Administration from the Alma Mater Studiorum University of Bologna (Italy). He was appointed Visiting Professor at the Universidad de las Américas Puebla (UDLAP), and visiting PhD Student at the Capital Markets Cooperative Research Center (CMCRC) in Sydney (Australia). Dr. Rosati has been working on research projects on FinTech, Blockchain, cloud computing, data and business analytics, and cyber security. His research has been published in leading academic journals and international conferences.Dr. Grace Fox is Assistant Professor of Digital Business at DCU Business School, Ireland. Previously, Dr Fox was a Postdoctoral researcher at the Irish Centre for Cloud Computing and Commerce (IC4). She has previously worked as a Postdoctoral researcher in University College Cork (UCC), ireland at the Health Information Systems Research Centre (HISRC). Dr. Fox holds a PhD in Management Information Systems from Dublin City University, Ireland. Her research projects focus on the areas of Information privacy, Technology Adoption and assimilation, Health Information Systems, cloud computing, and digital literacy. Her research has been published in leading academic journals such as the Information Systems Journal and the Journal of the Midwest Association for Information Systems, peer-reviewed books, and international conferences in computer science, management information systems, and management disciplines.

• Chapter 1 – Measuring the Business Value of IT.- Chapter 2 –Measuring the Business Value of Infrastructure Migration to the Cloud.-Chapter 3 - The SaaS Payoff: Measuring the Business Value of Provisioning Software-as-a-Service Technologies Chapter 4 – Cloud service brokerage: Exploring characteristics and benefits of B2B cloud application marketplaces.- Chapter 5 – Economic Models for Federated Clouds: An Extension of Cost Models for Cloud Deployments.- Chapter 6 – Value creation and power asymmetries in digital ecosystems: A study of a cloud gaming provider.- Chapter 7 - Measuring the Business Value of Cloud Computing: Emerging Paradigms and Future Directions for Research.