Megatrends Defining the Future of Tourism

Valentina has worked for two decades in the Tourism & Hospitality industry at international level as Destination Manager  Director,  Marketing & Sales Director in world renowned visitor attractions and major hotel groups. She has always  implemented  a strategic foresight-led approach in companies, embracing innovation and brave decisions. Winner of multiple awards,   she  has engaged with the world of futures studies firstly with the Copenhagen Institute for Futures Studies,  within the Horizon Scanning program, and subsequently with the Trento UNESCO Master in Social Foresight, led by Prof. Roberto Poli.  She is fully accredited member of A.P.F. Association of Professional Futurists and A.F.I. Associazione Futuristi ItalianiValentina believes in the urgent need for a radical overhaul of our economic model. She champions and works for the birth of a more functional, inclusive and humanist form of capitalism.  Tourism could and should play a leading role in this process.

• Introduction.- Journey within the Journey in 10 Trends.- Experiential Tourism.- OLD Is the New Cool.- Thou shall not Own: Disownership & Sharing Economy.- Show Me the Money, Irresistible Ascent of Luxury.- Tzunami Mass Movements VS Microtourism.- It’s a Dogs’ World, Pet Tourism.- Virtual Holidays and the Revolution in the Anticipation.- Retro Tourism & Digital Detox.- New Hospitality Format & Hotels Business Model.- The Journey within, New Pilgrims.- A New Sociology of Travel and Tourism.