Pricing Puzzle

How to Understand and Create Impactful Pricing for Your Products

Häftad, Engelska, 2020

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Beskrivning

The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

Produktinformation

Utgivningsdatum:2020-08-25
Mått:155 x 235 x 19 mm
Vikt:294 g
Format:Häftad
Språk:Engelska
Antal sidor:173
Förlag:Springer Nature Switzerland AG
ISBN:9783030507763

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Mer om författaren

Jan Y. Yang is the Managing Director at Simon-Kucher & Partners, one of the world's leading consulting firms specializing in pricing, and is in charge of the firm’s China business. He holds a PhD degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions.

Innehållsförteckning

Oh price - Prelude.- The Power of Choice.- The Color of Pricing.- Good Morning Coffee.- (In)dispensable Spicy Chicken Wings.- Grocery Box in Parts.- Random Thoughts Up in the Air.- Carpe Diem.- The Tale of the Midnight Diner.- The Burden of Fame.- A Pricing Perspective on Double Eleven.- The Premium Mass Product.- A Chilled Coke in Tehran.- We Love Dynamic Pricing.- The Conundrum of Price Cut.- Behind the Scenes of Price Elasticity.- Profit Phobia.- iPricing.- The Milky Solution to a Luxury Problem.- The Coffee Revolution.- The Woes of MUJI.- Why Do We Want Price Inceases.- The Moral of Pricing.- Price in Pieces.- The Pricing Stories Continue.