Feeling Economy

Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business, and Founder and Executive Director of the Center for Excellence in Service at the University of Maryland, USA. Ming-Hui Huang is Distinguished Professor of Information Management at National Taiwan University, Taiwan. Her research focuses on the intersection of technology and strategy, and its impact on service.

“The transition from goods-based economy to services-based economy and the intersection of these with the levels of intelligence are captured uniquely. Using numerous examples … . This book presents a realistic roadmap that illustrates the risks and opportunities accompanying AI growth for society. … The book provides a detailed analysis of the emergence of the Feeling Economy due to AI allowing both analytical and intuitive tasks.” (Marko Ranković, Bojan Kocić and Milena Ilić, Knjige i časopisi, rsp.hr, Issue 4, 2021)

• 1. Introduction.- 2. The Physical Economy.- 3. The Thinking Economy.- 4. The Feeling Economy.- 5. The Age of Emoji.- 6. Jobs That Feel.- 7. The Era of Women.- 8. Politics that Feel.- 9. How Education Must Change.- 10. AI for Consumers.- 11. Management in the Feeling Economy.- 12 Moral, Ethical and Governance Implications.- 13. Artificial Creativity.- 14. AI for Feeling.- 15. Beyond the Feeling Economy.- 16. Conclusions.