Alister Miskimmon is Head of the School of History, Anthropology, Philosophy and Politics at Queen’s University Belfast, UK. His books include Strategic Narratives: Communication Power and the New World Order and Forging the World: Strategic Narratives in International Relations (2017), both with Ben O’Loughlin and Laura Roselle.Ben O'Loughlin is Professor of International Relations and Director of the New Political Communication Unit at Royal Holloway, University of London, UK. He has advised the EU, NATO, and the US and UK governments on persuasion, digital communication, and democracy.Jinghan Zeng is Professor of China and International Studies at Lancaster University, UK. He is the author of The Chinese Communist Party's Capacity to Rule: Ideology, Legitimacy and Party Cohesion (2015). His academic papers have appeared in The Pacific Review, Journal of Contemporary China, International Affairs, JCMS: Journal of Common Market Studies, and Contemporary Politics among others.

“The volume is likely to be of interest to scholars exploring approaches to SNT and may thus stimulate a broader discussion on how it may illuminate, from above as well as below, key relationships in global politics.” (Steven Langendonk, Journal of Chinese Political Science, March 10, 2021)

• Miskimmon, O’Loughlin and Zeng: Introduction.- Part I: Shaping Narratives: Contexts for Alignment.- Alister Miskimmon and Ben O’Loughlin (Queen’s University Belfast and Royal Holloway, University of London): The EU’s struggle for a strategic narrative on China.- Liu Chunrong, (Fudan University): Framing China-EU Sub-regional Cooperation: The Elusive Pursuit of Normative Resonance?.-  Shi Zhiqin and Vasilis Trigkas (Tsinghua University), Reconstructing Geography, Power and Politics in the Belt & Road Initiative.-  Zhenyan Xi (Sichuan University) – The Assessment of China’s Economic Rise and Its Strategic Narrative in Europe.- Part II: Measuring Narratives: Analytical Tool of Perceptions.- Jinghan Zeng (Royal Holloway): The role of Europe in Chinese strategic narratives: “Belt and Road Initiative” and “New Type of Great Power relations”.- Junchi Ma (Institute for European Studies, Chinese Academy of Social Sciences): The paradoxes between narrator and audience in the China’s narrative of Belt and Road Initiative.- Li Zhang (Tsinghua University)- China’s Belt and Road Initiative in the European Media: A Mixed Narrative?.- Feng Zhongping and Huang Jing (China Institutes of Contemporary International Relations), Chinese strategic narratives of Europe since the European debt crisis.- Floor Keuleers (Leuven): Choosing the Better Devil: Reception of EU and Chinese Narratives on Development by South African University Students.- Carolijn van Noort (Otago/UWE): Visual Analysis of the Belt and Road Initiative: The Securing of a Regional Geopolitical Order, China’s Identity, and Infrastructure Development Narratives.- Miskimmon, O’Loughlin and Zeng: Conclusions.