Understanding and Profiting from Intellectual Property in International Business

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project “Benchmarking global IP systems.”

• Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning.- Part I: Intellectual Property Fundamentals.- Chapter 2. Intellectual Property Theories.- Chapter 3. Intellectual Property Systems.- Part II: Intellectual Property Environments.- Chapter 4. Intellectual Property Impacts Political Economy.- Chapter 5. The Effects of Political Economyon Intellectual Property.- Chapter 6. Culture and Intellectual Property.- Part III: Intellectual Property Management.- Chapter 7. Managing Intellectual Property Assets.- Chapter 8. Valuing Intellectual Property.- Part IV: Intellectual Property Strategies.- Chapter 9. Internationalizing Intellectual Property.- Chapter 10. International Licensing and Contracting of Intellectual Property.- Chapter 11. Global Piracy and Strategic Responses.- Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings