Technology Adoption in the Caribbean Tourism Industry

Analyzing Service Delivery in the Digital Age

AvAndrew Spencer

Häftad, Engelska, 2021

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Beskrivning

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.

Produktinformation

Utgivningsdatum:2021-11-02
Mått:148 x 210 x undefined mm
Format:Häftad
Språk:Engelska
Antal sidor:236
Förlag:Springer Nature Switzerland AG
ISBN:9783030615864

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Mer om författaren

Andrew Spencer is Deputy Executive Director and Senior Lecturer at the Mona School of Business and Management, as well as Head of the Centre for Tourism and Hospitality Management at the University of the West Indies, Jamaica. He is the former Executive Director of the Tourism Product Development Company, the agency responsible for the maintenance, development and enhancement of the tourism product in Jamaica. He is the author of Travel and Tourism in the Caribbean, published by Palgrave Macmillan and has published extensively in international journals.

Innehållsförteckning

1. Introduction2.- Leadership and Technology: Understanding Adoption Practices3.- Internal Firm Factors: An Examination of Travel Companies Resource base4.- External Factors: The Digital Divide, Closing the Gap5.- Transactional and Transformational Leaders: Their Influence on Technolog 6.- The Applicability of an Innovative Theoretical Model and its Implications.- 7. Conclusion