Häftad, Engelska, 2021
Marketing Tourism and Hospitality
Concepts and Cases
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Beskrivning
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.
Produktinformation
- Utgivningsdatum: 2021-05-09
- Mått: 178 x 254 x 46 mm
- Vikt: 976 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 500
- Förlag: Springer Nature Switzerland AG
- ISBN: 9783030641108
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Richard George is a senior lecturer at ICON College of Technology & Management/Falmouth University in the UK. He was formerly Associate Professor of Marketing at the University of Cape Town (UCT) and Director of the Tourism Research Unit at UCT. His research interests include safety and security issues and consumer behaviour in the travel and tourism industry. He holds a PhD in Marketing from UCT, South Africa.
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