Marketing Tourism and Hospitality

Concepts and Cases

AvRichard George

Häftad, Engelska, 2021

667 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

E-bok

786 kr

Övrigt

662 kr

Beskrivning

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

Produktinformation

Utgivningsdatum:2021-05-09
Mått:178 x 254 x 46 mm
Vikt:976 g
Format:Häftad
Språk:Engelska
Antal sidor:500
Förlag:Springer Nature Switzerland AG
ISBN:9783030641108

Utforska kategorier

Mer om författaren

Richard George is a senior lecturer at ICON College of Technology & Management/Falmouth University in the UK. He was formerly Associate Professor of Marketing at the University of Cape Town (UCT) and Director of the Tourism Research Unit at UCT. His research interests include safety and security issues and consumer behaviour in the travel and tourism industry. He holds a PhD in Marketing from UCT, South Africa.

Innehållsförteckning

Part I: Understanding Marketing in the Tourism and Hospitality Industry.- Chapter 1: Tourism and Hospitality Marketing Principles.- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market.- Chapter 3: Tourism and Hospitality Consumer Behaviour.- Chapter 4: Tourism and Hospitality Marketing Research.- Part 3: Designing the Tourism and Hospitality Marketing Strategy.- Chapter 5: Tourism and Hospitality Marketing Planning.- Chapter 6: The Tourism and Hospitality Marketing Environment.- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix.- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing.- Chapter 9: Tourism Distribution.- Chapter 10: Promoting and Advertising Tourism and Hospitality Products.- Chapter 11: Designing the Tourism and Hospitality Promotions Mix.- Chapter 12: Digital Marketing in Tourism and Hospitality. -Part 5: Understanding Tourism and Hospitality Marketing Issues.- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing.- Chapter 14: Marketing Tourism Destinations.