Richard George – författare
Visar alla böcker från författaren Richard George. Handla med fri frakt och snabb leverans.
8 produkter
Sun Rise
Suncor, the Oil Sands and the Future of Energy
Av John Lawrence Reynolds, Richard George
E-bok, 2012
102 kr
Lägg i varukorg
Over its twenty years with president and CEO Rick George at the helm, Suncor Energy went from being Canada’s “unluckiest oil company” to a stock market darling and the second-largest publicly traded corporation in the country. Both a contrarian and an optimist, George often made multibillion-dollar …
Marketing Tourism and Hospitality
Concepts and Cases
E-bok, 2021
839 kr
Lägg i varukorg
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a …
Marketing Tourism and Hospitality
Concepts and Cases
2025
671 kr
Lägg i varukorg
This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to …
Marketing Tourism and Hospitality
Concepts and Cases
Häftad, 2021
665 kr
Tillfälligt slut
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.
