Richard George – författare

Over its twenty years with president and CEO Rick George at the helm, Suncor Energy went from being Canada’s “unluckiest oil company” to a stock market darling and the second-largest publicly traded corporation in the country. Both a contrarian and an optimist, George often made multibillion-dollar moves despite deep skepticism within the industry. His $2.8-billion expansion into the oil sands ignited massive growth in Canada’s most valuable, and controversial, natural resource. And his $19-billion merger with Petro-Canada in 2009 made Suncor a true global player in the rough, big-stakes game of international oil.

All of this from a guy who grew up in a small Colorado ranching town to become one of Canadian business’s most transformative figures in a sector fraught with controversy. Rick George is a man of contradictions—both a conservationist and a leading proponent of sustainable development of the oil sands.

Sun Rise is about leadership, strategy, environmental concerns and boardroom drama; it’s also about the future of oil sands development. This is the story of an optimist whose faith in people and innovation leads him to believe that we can overcome today’s challenges and continue to advance.

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.

Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. 

This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples.

Revised and expanded throughout, it covers:

·       Advances in AI, robotics and automation

·       Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC)

·       New and updated content and discussion questions for self-study and to use in class

·        A new chapter on responsible tourism marketing and sustainable approaches to marketing

·      Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes.

·        New  trends in tourism and hospitality marketing

·        New in-depth real-life case studies and industry insights throughout the book

Along with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.