Current Trends and Issues in Internal Communication

Theory and Practice

AvLinjuan Rita Men,Ana Tkalac Verčič

Inbunden, Engelska, 2021

Del i serien New Perspectives in Organizational Communication

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Beskrivning

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Produktinformation

Utgivningsdatum:2021-09-29
Mått:148 x 210 x 20 mm
Vikt:483 g
Format:Inbunden
Språk:Engelska
Serie:New Perspectives in Organizational Communication
Antal sidor:263
Upplaga:21001
Förlag:Springer Nature Switzerland AG
ISBN:9783030782122

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT
Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China. Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.

Innehållsförteckning

Chapter 1: Evolving Research and Practices in Internal Communication.- Chapter 2: Leaders as Communication Agents.- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management.- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication.- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication.- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace.- Chapter 7: Employee Activism and Internal Communication.- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization.- Chapter 9: Enhancing Employee Well-being through Internal Communication.- Chapter 10: Internal Crisis Communication.- Chapter 11: Strategic Change Communications.- Chapter 12: Measuring and Evaluating Internal Communication.- Chapter 13: Internal Communication in a Cross-Cultural and Global Context.- Chapter 14: Closing Thoughts and Future Directions.