Entrepreneurial Strategy

Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books.Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.​

“The book highlights new insights … . Relevant industry examples are provided and engaging, and complement the theoretical arguments presented by the authors. Overall, the book is grounded in contemporary research which pushes the knowledge frontiers to the entrepreneurial journey of start-ups. It makes an excellent read for budding as well as veteran social sciences and has some elements which may be of interest to practitioners as well … .” (Radha Vyas, International Small Business Journal ISBJ, May 13, 2022)

• 1. Attending to the External Environment to Identify Potential Opportunities.- 2. Co-contructing an Opportunity With a Community of Inquiry.- 3. A Lean Framework for Starting a New Venture.- 4. Managing New Ventures.- 5. Scaling New Ventures.